New Delhi : In keeping with the tradition of innovating and engaging with their patrons, Barista Lavazza, the pioneer of the café culture in India has introduced “Caffeine Quotient”, a first of its kind quiz contest at cafes in India. The activity which is being brought in association with Quizcraft, India’s largest Quizzing Company, will give Barista Lavazza customers an opportunity to participate in entertaining quiz contests which pit individual tables against each other!

“Caffeine Quotient” a quiz by Barista Lavazza was formally announced on December 07 and will run in selective cafes of Delhi and Kolkata. The quiz will be open to all patrons, irrespective of age group and will be played between December 15 to December 22, 2013 as per the schedule below. Entire families can participate as a team, as can office colleagues/ neighbours, a group of friends or better still- strangers can team up with each other! Everyone is invited to participate in this quiz. The content and execution of quiz rounds will be monitored by Quizcraft. Written, verbal & audio visual rounds will make the quiz more exciting.

Speaking on the occasion Mr. Nilanjan Bhattacharya, COO, India and SAARC at Barista Lavazza remarked “Innovation is what we follow and strongly believe in. Whether it is our F&B offerings or consumer engagement activation programmes, we always focus on novelty. Caffeine Quotient is one of those innovative platforms which helps us establish a direct bond with our consumers and ensures that they keep coming back”.