Chennai:  BharatMatrimony, the world’s most successful matrimony website today announced the launch of an initiative with LinkedIn, the world’s largest professional network with a subscriber base of 10 million in India alone, offering multiple benefits to professionals seeking life partners online.

This first-of-its-kind initiative enables professionals to display their Linkedin professional profiles along with their matrimony profiles on BharatMatrimony. The addition of the Linkedin profiles will enhance the overall credibility of their profiles, increase the depth of professional information available about them and improve the response to their profiles from prospects.

This new feature will help them find out how they are connected with prospects professionally, apart from enabling them to get reference of prospects they are interested in through their connections on Linkedin.

Speaking about the new initiative, Murugavel Janakiraman, Founder-CEO, BharatMatrimony, said, “We are excited about working with Linkedin, the number one professional networking site in the world. This initiative has redrawn the boundaries offering the best of online matrimony and social networking to offer professionals planning to get married, multiple benefits.”

Professionals making use of this feature can enhance their credibility and get better responses to their profiles because when it comes to marriage, professional identity is as important as personal identity. This offers professionals an opportunity to leverage their BharatMatrimony profiles, enhanced with their professional profiles on LinkedIn to ensure positive outcomes for their matrimony searches.

“LinkedIn’s open API has been successfully used by developers and Web designers across the world to enable cross-platform information sharing in a credible and contextual environment,” said Hari V. Krishnan, Country Manager, LinkedIn India. “Our relationship with Bharatmatrimony seeks to add a deeper level of trust to the matrimonial profiles of professionals seeking a partner/spouse. We are delighted that Bharatmatrimony is using our open API in a creative and innovative way to develop an enhanced offering and create value for their members.”