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    Biba Continues Its Growth Trajectory Into A Holistic Fashion Brand With The Launch Of Biba Fragrances

    Published on September 17, 2021

    New Delhi : Leading homegrown fashion brand BIBA, is wanting to make a mark at the upcoming festive season with the launch of three exquisite fragrances under the label “Spelle”. Spelle from BIBA will be one of the most premium perfumes created so far by an Indian brand.

    Introducing the woman of today to a whole new world of fragrance design, Spelle is the first of its kind perfume in India, that speaks in your voice as much as it celebrates your captivating presence.

    BIBA one of the most loved ethnic labels in the country, has been growing and adding new categories to its portfolio, and evolving into a complete fashion house, with the launch of a contemporary work wear collection, sleepwear and loungewear, jewellery and now fragrances. BIBA today is also one of the few home grown brands which has over 290 stores across the country with over 50 stores as large as 2000 sq. feet, thus enjoying some enviable retail space across the country. 

    With the launch of Fragrances, the brand hopes to capture the new age consumer who want to look at fragrances as a gifting option with a premium price range, but are unable to  afford a good fragrance, as most of the luxury fragrances fall into the luxury segment. Spelle is a collection of three fine fragrances, each as unique as it can be to represent the personality, moods, dreams and experiences of today’s woman.  All Spelle fragrances carry deeply authentic bouquets. Created by the finest, highest quality ingredients and fragrance oils imported from Britain

    The range comprises of three irresistible variants-  INTOXIQUE, DEA and SPOIL ME packed in very attractive bottles and will be available at all leading retail stores starting Rs 999/-. The Gift box created has each of the three fragrances in a smaller size.

    Mr. Siddharath Bindra, Managing Director, BIBA said, “BIBA enjoys great brand equity across the country, we believe in innovation and bringing to the customer what they want and desire. As we continue to grow and expand into new categories we are excited to announce the launch of our fragrances ‘Spelle’, created after due research and customer feedback. Spelle is synonymous with the women of today, who is confident of her choices, is comfortable sharing what she feels, experiences and accepts life and its challenges elegantly.

    Our fragrances come in three variants and is an ideal gift for a woman.”