APN News

  • Tuesday, January, 2022| Today's Market | Current Time: 11:49:14
  • The brand launches its first mono-brand store in the city of Kochi at LULU Mall

    BIRKENSTOCK, the global German lifestyle brand with a heritage in iconic footwear has launched its first-ever mono-brand store in Kerala. Having recently expanded with its store footprint in the south of India, with the 2nd store in Chennai. BIRKENSTOCK paves its way to a new market Kochi, offering an array of stylish, comfortable, and unique footwear that denotes true quality and elegance. The store is located in LULU Mall in a central location on the ground floor offering BIRKENSTOCK’s classic pieces as well the latest collection available.

    The store is conveniently located in the center of the city at the exclusive LULU Mall which includes an impressive array of fashion and lifestyle brands for everyone. The new store will include comfortable styles and designs perfect for every occasion, be it for the festive season or your everyday go-to pair for work or errands, it will definitely cater to all.  The German brand will offer its customers an all-around brand experience founded on quality, function & style with its comprehensive product portfolio.

    The new store fittings reflect the brand’s close relationship with nature – earthy colors and natural design elements on display, primary BIRKENSTOCK materials such as cork, leather, and felt are used throughout the interior. A custom arrangement of comfortable seating serves as the basis for customers to peruse and choose products at their leisure and creates a comfortable atmosphere of well-being.

    The new store houses the much-anticipated Fall/ Winter’21 collection from the brand featuring the most iconic styles like Arizona, Kyoto, Gizeh, and many more in a diverse range of matte colors and materials. In addition to seasonal highlights and classic cult models, the LULU Mall store will stock closed shoes & boots for Women, Men, and Kids, ensuring it is a favorite premium lifestyle footwear destination for the entire family.

    A cult favorite of celebrities, fashion designers, style icons, and consumers from across the globe for decades. The 1st store in Kerala is long-awaited by brand loyalists of the region and the expansion comes as a testimony to the surging demand of our loyal and new customers across India.