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  • Bombay Sapphire launches “The Artist Blend” in collaboration with 3 Clive Road and Thukral & Tagra

    Published on September 28, 2019

    New Delhi:  Being at the forefront of the Gin wave since its launch in 1987, BOMBAY SAPPHIRE is a truly iconic brand, with its distinctive blue bottle, recognizable in bars the world over.

    Found at the heart of the finest Gin & Tonics, Bombay Sapphire, is all set to actuate your inner artist through creative and engaging experiences curated under its ‘Stir Creativity’ campaign. Pushing the boundaries of creativity, through stories, acts and moments that inspire the audiences Bombay Sapphire collaborated with Radhika Chopra, No. 3 Clive Road – a Luxury Indian Brand specializing in exquisite hand blended teas and bespoke locally produced accessories; and visual artists, Jiten Thukral and Sumir Tagra for a special festive Gin & Tea pack – The Artist Blend.

    Bombay Sapphire continued its immense interest in art by supporting the launch of Thukral and Tagra’s new book called ‘Somnium Seminibus’, that comes with this festive pack. The book revolves around the wide variety of Botanicals, present at Rani Bagh, in Mumbai City and takes inspiration from the botanicals found in Bombay Sapphire.

    Anshuman Goenka, Marketing Head of Bacardi India, stating his view on collaboration, said “We are thrilled to have collaborated with Radhika Chopra’s No. 3 Clive Road as it our ode to the emerging innovative cocktail trend, that includes experiments with Gin & Tea, in the country.  

    Thukral and Tagra synergize with our ethos of creative self-expression and their latest series inspired by Bombay Sapphire further affirms the same.

    Bombay Sapphire has made a distinct identity for itself with its Stir Creativity campaign by collaborating with artists from all around the world and enabling them to express their creativity in different forms and we look forward to collaborating with talent from across the country on future projects as well.”

    “This collaboration with Bombay Sapphire has helped us to share our project with peers and connect with new audiences. It was our pleasure working with Bombay Sapphire.” Said the creative duo Thukral and Tagra.

    Radhika Chopra from No. 3 Clive Road commented on the collaboration saying, “Our evening with Bombay Sapphire for artist duo Thukral and Tagra was a culmination of a year-long effort starting with The Artist Blend to support the Kochi Biennale 2018.  Like the fine art of gin, blending No. 3 Clive Road teas requires a careful balance of ingredients to strike the right flavour. We celebrated this collaboration with gin and tea cocktails and a night to stir creativity!”

    The specially designed “Artist Blend” Gin and Tea box that comes with a copy of ‘Somnium Seminibus’ was unveiled with a launch party at the experiential studio of No.3 Clive Road on September 24th, 2019. The event celebrated the collaboration between the three brands and was attended by prominent personalities from the world of Art and fashion including Jiten Thukral and Sumir Tagra, Suket Dhir, Mayyur Girotra, Anita Bajaj, Mandira Lamba, Samar Singh Jodha, Nimish Shah, Gunjan Gupta, Cecile D’ascoli, Deepa Sama, Mayank Singh Kaul, GR Iranna, Ayesha Singh, Mallika Vadera among others.

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