Bonjour, the number one player in socks, marked the most vivid and significant change in its visual identity since 1988. The company unveiled a new logo which reflects the corporate brand today, as it celebrates its 25th anniversary in 2014. The design concept is complemented by a new creative logo, making a noteworthy change in the branding of the 25-year-old company.

On the occasion of the launch, Mr. R.K.Jain, MD, Bonjour said, “The new logo embodies the spirit of our hard work. It communicates what Bonjour stands for today. We kept the visual elements that reflect our heritage but also emphasized our forward- thinking mindset and objective to achieve strong growth, drive innovation and focus on sustainability.”

Bonjour was established in 1989 with the vision of becoming first Indian multinational socks brand. Known as the manufacturer of the most versatile and largest socks range producing company, Bonjour is also considered as the most respected brand for its quality standards and services attached to it.