New Delhi: The Indian Luxury Expo, a one- of- its kind Travelling Expo, showcasing luxury brands, will be held in New Delhi from 28th February-2nd March 2015 at the DLF Emporio, the ultimate luxury destination. The Strategy Partner for the Delhi Edition is Brand Republix while FICCI (Federation of Indian Chambers of Commerce and Industry) is the industry partner for the same. Cricketer Yuvraj Singh’s non-profit organization, Youwecan will be the charity partner and a part of the sales proceeds will go to this organization that works for cancer patients. The Indian Luxury Expo promises to be high-octane luxury extravaganza covering across 20 lifestyle segments like Art & Collectibles, luxury Apparel and accessories, Banking, Luxury Home Décor and Luxury automated services. The Indian Luxury Expo will be a 7 city tour which will be held in New Delhi followed by Pune, Mumbai, Bangalore, Hyderabad, Chandigarh and Ahmedabad.

Mr. Karan Bhangay, Founder-Director says, “The Indian Luxury Expo endeavors to bring the best of luxury brands and the connoisseurs under the same roof. We work on bringing a large portfolio of brands to the consumer who looks for premium products.” He adds, “Since 2012 we have been organizing the Luxury Expo in different cities where there is a demand for luxury. Initially it was a task to enable, engage and entertain people and to make them understand luxury. Footfalls have now increased during the last few editions as people understand luxury and are now aware of what to expect from the Luxury Expo. This year we plan to take this Expo to 7 cities across India.”

Ms. Shweta Kohli, Founder, Brand Republix (BRx), a business communication firm for the luxury premium market says, “Luxury products are an investment for some, addiction for some and pure retail therapy for the others. In a complex market like India, such an event property is crucial to understand both consumer and market dynamics as well as to help curate upcoming new niche products.” Mr. Vishal Reddy, Co-founder – Strategic Director, says, “The Indian Luxury Expo is at the forefront of booming luxury market, bringing brands and their audience together in an ideal mood of opulence, awe, fun and shopping. With an intelligently curated multi-city tour of India and abroad, many of our clients don’t look beyond our expo to meet their marketing goals.”

WOWSOME-is the Augmented Reality Partner. WOWSOME is an Augmented Reality Mobile App that adds digital content to print media and the surrounding environment. WOWSOME has two main features, which are WOWSOME Objects and Motion Print.WOWSOME Objects are 2D and 3D animated objects that users can choose from a catalogue provided and updated by the app, and take pictures with. WOWSOME Motion Print,Scan the traditional prints containing a digital layer with the app that contains extra content, like videos, images, interactive links, 360 degree views and 3D objects.