Hyderabad : CARE Hospitals, one of India’s leading multi-speciality healthcare group, today announced the launch of Tejaswini, an International Women’s Day CSR initiative driven by Conexus in association with Jagathi Foundation. Supported by CARE Hospitals, the initiative is designed for girls aged 9 years and above in government schools across Hyderabad, and is aimed to raise awareness about feminine hygiene, menstruation, and cervical cancer.

Aligned with the Government’s focus on cervical cancer vaccination for girls aged 9 to 14, highlighted in the Interim Budget 2024, CARE Hospitals continues its focus on tier II cities and rural areas, ensuring quality healthcare delivery.

Shalabh Dang, Chief Sales and Marketing Officer, CARE Hospitals Group, said, “As an organization committed to holistic healthcare, CARE Hospitals recognises the importance of empowering young girls with knowledge about their health. Supporting Conexus and Jagathi Foundation, we aim to make a meaningful impact on girls’ lives in government schools, fostering awareness and promoting overall well-being. This initiative aligns with our mission to create healthier communities and reflects our commitment to social responsibility.”

Tejaswini, with a mission to empower young girls, sets out to make a significant impact on the lives of over 2000+ girls in the targeted age group across 12 government schools in Hyderabad. The initiative’s primary objective is to reach and positively influence the lives of girls aged 9 years and above attending government schools. Tejaswini envisions widespread impact, fostering awareness and promoting a holistic understanding of feminine hygiene, menstruation, and cervical cancer.

Manish Handa, Spokesperson – Conexus and Durga Kalyani, Spokesperson – Jagathi Foundation, jointly said, “We are delighted to partner with CARE Hospitals on the Tejaswini initiative. By combining our expertise in community engagement and CARE’s commitment to healthcare, we believe we can make a lasting impact on the lives of these young girls. It’s essential to address the societal taboos surrounding feminine hygiene and menstrual health, and we are proud to be a part of this initiative.”

In addition to informative sessions, Tejaswini employs various engagement methods, including doctors’ interactions, Q&A sessions, and quizzes. Efforts are underway to actively involve mothers in the sessions, understanding the pivotal role they play in supporting their daughters’ health education.

Tejaswini takes a proactive step towards ensuring hygiene and health of girl students during menstrual phase. While keeping in mind environmental sustainability, the team will be distributing organic, eco-friendly cotton sanitary napkins (pack of 10) to each girl during the awareness sessions. With this, the organisation aims at promoting not only health but also contributing to the broader goal of environmental preservation.