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Tech

PrecisionMatch Partners with Effective Measure on Digital Data and Analytics

New Delhi: PrecisionMatch, the first provider of high quality audience data for display advertising in India, SEA and MEA, today announced its partnership with Effective Measure, a leading provider of media planning and audience profiling solutions, to introduce superior online display effectiveness measurement metrics. PrecisionMatch and Effective Measure have collaborated to offer effectiveness metrics such […]

Tech

Agencies Value Pay TV, Say Respondents to CASBAA/GfK Survey

Hong Kong : Media agencies in Singapore and Hong Kong regularly consider international pay-TV channels in the media mix for regional/multi-market campaigns according to a survey conducted for CASBAA by GfK Retail and Technology. “We are encouraged to see that 67% of planners, buyers and senior management often consider pay TV when planning their media […]

Tech

ASUS India showcases channel commitment with “Giant Lion’s Pride Meet 2.0 Europe Summit”

New Delhi : ASUS India, a technology leader committed to innovation and perfectionto in search of incredible, recently organized its Giant Lion’s Pride 2.0 Channel Summit held in Europe from November 11, 2013 to November18, 2013. The companybelieves in quality and innovation of its products and this summit was yet another initiative by the company […]

Tech

TATA Power’s ‘ENERGY AUDITS’ help Industrial and Commercial consumers save 18 Million Units of electricity in Mumbai

Mumbai : Tata Power, India’s largest integrated power company continues to undertake various initiatives to reinforce its philosophy of‘Superior Customer Care’ and ‘Energy Conservation’. Continuing with these initiatives, Tata Power conducted special ‘Energy Audits’ targeting its industrial and commercial consumers in the city of Mumbai. The exercise helped these customers save in excess of 18 […]

Tech

First Solar: Sustainable Solar Energy Industry Has Potential to Create Jobs, Local Value

Abu Dhabi : Creating a sustainable, solar energy industry should be a top regional priority, according to a senior executive of First Solar, one of the world’s leading solar energy companies, and exhibitor at the World Future Energy Summit. In an interview for the World Future Energy Summit, Christopher Burghardt, First Solar’s Vice President of […]

Tech

Sony LIV releases app update for iOS7 compatibility: App gets featured as the best new application on iOS devices

Mumbai : Sony LIV, Multi Screen Media (MSM)’s premium video-on-demand service has updated its application to be compatible with the recently launched iOS7. On the all new iOS 7 platform, users can log in via Google + and can also share videos via WhatsApp. The innovative app experience matches the redesigned user interface and enhanced […]

Information Technology

ASUS Announces R9 270 DirectCU II Graphics Card

Mumbai : ASUS today announced R9 270 DirectCU II, a new graphics card powered by the latest AMD Radeon™ R9 270 graphics-processing unit (GPU).R9 270 is equipped with loads of exclusive ASUS technologies and tools including DirectCU II for 20%-cooler and three-times (3X) quieter gaming performance, Super Alloy Power components for vastly improved longevity and […]

Tech

NASA finds water in atmosphere of five distant planets

In an encouraging sign of life beyond earth, NASA scientists have found faint signatures of water in the atmospheres of five distant planets. Though the presence of atmospheric water was reported previously on a few exoplanets orbiting stars beyond the solar system, but this is the first study to conclusively measure and compare the profiles […]

Tech

Mars mission travels beyond SOI extending 9.25 lakh kms

India’s maiden mission to Mars has traversed beyond the sphere of influence (SOI) of Earth extending about 9,25,000 km in its 10-month long voyage to the red planet. The spacecraft crossed the SOI of Earth at around 1:14 hrs (IST) on Wednesday, Indian Space Research Organisation (ISRO) said. The Mars orbiter spacecraft had slung out […]

Auto

Ford India sales up 19% in Nov

Ford India has reported 19 percent growth in total sales at 12,050 units in November this year as compared to the same month last year. The company had sold 10,155 units in November 2012, Ford India said in a statement. Domestic sales grew by 33 percent to 7,909 units in November this year as against […]