Germany: Cegedim Relationship Management the Life Sciences industry’s leading provider of Customer Relationship Management (CRM) solutions, and MeLLmo Inc., creator of Roambi, the leading business app for interactive mobile analytics, today announced they will integrate their technologies to deliver immersive mobile CRM analytics to Life Sciences organizations worldwide.

Increasing Efficiency and Productivity

Individuals in commercial teams within Life Sciences companies travel every day to build deeper relationships with their stakeholders. These individuals have a limited time to leverage all of the information about each stakeholder and convert it into actionable insights that will yield productive interactions with them.

Revolutionizing Mobile CRM Analytics

Designed for companies of all sizes, Roambi transforms CRM and other business data into immersive, dashboard-style analytics, instantly delivered to any iPhone or iPad. Roambi’s interactive and engaging user experience lets “always-on” professionals quickly and intuitively access and analyze up-to-the-minute company information, enabling smart, collaborative decision making – anytime, anywhere.

Cegedim Relationship Management’s flagship CRM solution, Mobile Intelligence, for iPad and iPhone users, will be significantly enhanced by the integration of Roambi mobile analytics technology. This breakthrough functionality will enable Mobile Intelligence for iPad or iPhone users to make faster, better decisions anytime, anywhere for improved relationship building.

“Our customers rely on Mobile Intelligence to enable more effective, efficient and better relationship building while on the go. And we’re always looking for innovative technologies that will allow our customers to analyze their businesses more effectively,” explained Laurent Labrune, Chief Executive Officer of Cegedim Relationship Management. “By integrating leading technology like Roambi with Mobile Intelligence, we’re giving our customers the fastest, most intuitive way to analyze and act on CRM data right from their iPhones and iPads, wherever they are.”

“We’re excited to integrate Roambi technology with Cegedim Relationship Management’s Mobile Intelligence to deliver the most dynamic, intuitive and insightful CRM analytics to Life Sciences customers,” said Santiago Becerra, chairman and co-founder of MeLLmo. “Together, Roambi and Mobile Intelligence give Life Sciences’ commercial teams a powerful mobile analytics tool that allows them to analyze critical stakeholders’ data on-the-go right from their iPads or iPhones, and generally build more effective relationships.”