Mumbai : Celebrating the festival of colors, stand-up comedians Sugandha Mishra and Saloni Daini announced a special Holi extravaganza – “Rangon Ka Magic”, hosted by the light-hearted entertainment channel BIG MAGIC and India’s No.1 FM network 92.7 BIG FM. The three sprightly celebrity stand-up comedians along with BIG MAGIC’s characters Shiv and Gauri celebrated the much-loved festival with children from NGO Angel Xpress. As a part of a unique initiative by Reliance Broadcast; ‘Rangon ka Magic’ encourages viewers and listeners to celebrate the festival of fun, bonding and colors in a special way – by befriending someone they normally wouldn’t be friends with.

At the announcement press conference, stand-up comedians Sugandha Mishra and Saloni Daini were seen having a blast celebrating with children from the Angel Xpress Foundation (AXF). AXF works towards the education of underprivileged children living in slum areas by connecting them to educated, affluent adults within their locality through free classes organized in public spaces. Joining in the revelry was BIG MAGIC’s most popular jodi: Shiv and Gauri essayed by Shashank Sethi and Divya Malik.

Starting 15th March this festive season, audiences are in for a treat with BIG’s Rangon Ka Magic featuring an exclusive Hasya Kavi Sammelan, special segments with celebrity comedians and high engagement activities across both platforms ending in a three day-long scintillating Holi showcase.  The celebration will also be extended to the channel’s prime time shows – RAAVI, Mahisagar, Nadaniyaan and Love Dosti Dua – where the channel’s favourite characters will be seen reveling in the spirit of the festival.
On 92.7 BIG FM, listeners are sure to have a peppy start to their day with comedians Sugandha Mishra, Rajiv Thakur and Ehsaan Qureshi featuring in the breakfast shows from 15th – 17th March respectively. RJs will encourage listeners to befriend and acknowledge people in their life and share their stories on-air. Additionally both platforms will simulcast a Hasya Kavi Sammelan on 16th and 17th March at 7pm where renowned Indian Kavis such as Ehsaan Qureshi, Shambhu Chaudhuri, Deepak Gupta and Chirag Jain along with the lead cast from BIG MAGIC’s most popular shows will entertain audiences like never before.