~Taking forward the #TraditionOfTogetherness one festival at a time

Bengaluru : In honour of Goddess Lakshmi, Varamahalaksmi Vratam is observed in several southern states of India. The word ‘Vara’ comes from ‘Varadaan’, which connotes blessings. Married women perform this Vrata for the well-being of their family. It is said that praying to Goddess Lakshmi on this day is equivalent to praying to Ashtalaksmi or the eight goddesses of Wealth, Earth, Learning, Love, Fame, Pleasure, Peace, and Strength. Keeping the #TraditionOfTogtherness going this Varamahalakshmi Vratam is Regina Cassandra, a renowned actor in South India.

Kalyan Jewellers has come up with a video that marks the celebration of Goddess Lakshmi at home. Through the video, Kalyan Jewellers imparts the importance of traditions in India. It is not just jewellery being gifted, it is a piece of tradition and heritage that is passed down to generations, which should be cherished at all times. The video, shot in a beautifully lit pooja ghar, gives audiences a peak into a special moment shared between the actor Regina Cassandra and her on-screen mother as they worship the deity together. Check out the ad video here.

In line with the festival, the jewellery brand has announced up to 75% off on making charges on select jewellery purchases*. Adding further delight to the shopping experience of patrons, Kalyan Jewellers will be giving away an additional discount of Rs.75 off per gram on the Gold Rate*, claiming it to be the lowest in the market. Customers can avail the mega offers at Kalyan Jewellers’ showrooms across Karnataka. The one-of-its-kind offers are valid from 11th August to 15th August 2022.

On this auspicious occasion, Kalyan Jewellers presents ‘Sankalp’, traditional jewellery inspired by the Goddess we see in you.

A traditional silver set consisting of the sombu, two velakku, paneer sombu, karpoor aarti, mani, plate and small velakku with Goddess Lakshmi perched on it and two cups is something that is found in almost every household down south. This set is usually purchased during Varamahalakshmi Vratam for the pooja ghar, where women decorate the entire space and pray to the Goddess for their family’s prosperity.

This magnificent choker necklace from Kalyan Jewellers with Goddess Lakshmi embedded at its core, is surrounded by pink and green semi-precious stones, giving it an extravagant look. The dangling pearls dangling at the bottom adds to the dainty element of the choker, making a must-have in every women’s jewellery trousseau!

Earrings are an integral part of every women’s look as they add an oomph to the overall attire. These beautifully crafted earrings with Goddess Lakshmi’s motif in the centre and red semi-precious stones makes for an ‘eye-catching’ design.

Adding a unique twist, this bangle embedded with coins and diamonds along the centre, coming together to form a floral pattern will add glory to your traditional look.

Kalyan Jewellers is offering this statement bangle with intricate detailing and beautiful craftsmanship that one cannot resist buying.

This intricately crafted piece of jewellery serves as a perfect amalgamation of traditional and modern. The motif of Goddess Lakshmi at the core enclosed in a crown of diamonds and surrounded by floral inspired design gives the whole necklace a dainty look. The coins on the necklace compliment the overall design altogether.