Men’s fascination with the bikini knows no age, cast, creed or religion. You might think that the bikini is just a piece of clothing… but it’s so much more. It’s an ATTITUDE! Maxim celebrates women and the awesome attitude of the woman of today every year and the hunt for the new KamaSutra Miss Maxim 2014 has begun. Girls from all across the country can participate. The evening started with the introduction of this year’s esteemed principal jury including famous designer Nishka Lulla, ace photographer Jatin Kampani, talented actor and musician Monica Dogra, leading nutritionist Radhika Karle and Maxim’s Editor Vivek Pareek. This was followed by a micro site launch amidst a gala event with a hot and sexy bikini fashion show where well-known international models participated. The event was unveiled at Sofitel Luxury Hotel in Mumbai on 15th Sep 2013. The search for the hottest girl in India has just been fired up. The winner of Miss Maxim 2014 won’t just get her crown, but a car, a movie project and will be a future cover story of Maxim.

Maxim also introduced its very own Miss Maxim micro site (www.maximindia.in/missmaxim) – a one stop portal to all the contestants and their profiles, pictures, Q& A and videos. A polling system has been introduced on the micro site to enable subscribers, fans, readers and the general public to vote for their favourite girl with a single click. It will also give its users a chance to win a number of goodies by participating in various online contests.

“Miss Maxim is our biggest non-celebrity event of the year and the only contest of its kind. There is no bar for entry, and there is no expectation except that the winner must have the attitude that singles out the Indian woman of today. This year, we have taken the scale of Miss Maxim to a new high and we’ve received a huge response already. We’re grateful to title sponsors KamaSutra for their involvement and expertise,” said Vivek Pareek, editor of Maxim.

Ranju Kumar Mohan, Business head and Director, KamaSutra said, “We are delighted to be associated with Maxim for the second consecutive year of the KamaSutra Miss Maxim contest. KamaSutra is an epitome of power, sensuality and potency that lends an expression of personal freedom. This KS Maxim fashion show with girls wearing an attitude reflects the confidence and freedom in a sensual way towards celebrating womanhood.”

Miss Maxim is an International Property and its footprint spans continents. It’s a Pageant that highlights the hottest girl in the country. Having been hugely successful in its primary markets, Miss Maxim has expanded into many other countries including Australia, Indonesia, the Czech Republic, Germany, Bulgaria, Brazil, Greece, Italy, Korea, Mexico, Poland, Russia, Singapore, Spain, Thailand, Ukraine and Portugal. The local

winners then get a chance to compete for the MISS MAXIM WORLWIDE contest in the US!

In India, Maxim has unleashed a three-month long high-decibel 360 degree media campaign for the KamaSutra Miss Maxim 2014. The contestants will be shortlisted from the preliminary rounds that will be held all over the country, and will come together to compete for the coveted title of KamaSutra Miss Maxim 2014.

Largely covering everything related to men’s lifestyle, Maxim is currently the industry leader for men’s magazines in India and the brand is the largest selling men’s magazine in the world as well. Launched in India in January 2006, Maxim has retained its leadership position over these years, even though it was the first international men’s lifestyle title to debut in India. The magazine is published in India by Media Transasia, which also publishes Travel+Leisure, Better Homes & Gardens, Sports Illustrated, Child, Discover India, Architecture+Design, Casaviva and other titles.

  Source : Lokesh Shastri