New Delhi : Celio*, The premium French Menswear fashion brand, designed in Paris launches its first ever concept store in Promenade Mall,  Vasant Kunj II, New Delhi. Following the success of both – the stand alone stores and shop in shops stationed at multibrand retail chains, the new store is intended to replicate the contemporary design known as the “Rome Champs-Elysees concept”.  The refurbishing is to provide one experience for all the Celio* stores across the globe. Spotted at the store launch were Sachin Khurana, Lalit Bisht, Puneet Beniwal, Vicky Rana and the others.

The Celio Autumn Winter collection 2013 showcases the uber cool urban styles for the discerning males of today. The French menswear brand present across 1000 stores in 70 countries carries international range of smart casual wear, formalwear and accessories.

Spread over 1000sq. ft, the new Celio* store is more spacieux and offers some of the most fashionable merchandise for men. The concept store integrates technology and contemporary chic fixtures. The open and flexible layout and subtle colour scheme exude a premium feel, truly living to its French lineage!

Celio is showcasing the Autumn Winter 2013 collection. The collection is spread over three universes – Urban, Free and Smart. The Urban universe is characterized by discreet and subtle English style elegance. Shirts, sweaters, slacks and blazers are the highlights of this universe.

The Free universe has designs inspired by the industrial atmosphere of city of Detroit and strong architecture.  Quilting is the strong point of this universe and can be seen in wide range of products. Padded jacket is the flagship product of this universe.

The third, more formal universe is Smart. Shirt is an essential element of this range. The more ‘after work’ range offers on-trend jackets, t shirts, sweaters and shirts for a definite top look.