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    CenturyPly Introduces yet another innovative solution – Firewall Technology; ensuring that its customers get critical time to act and be safe in case of fire

    Published on April 12, 2021

    CenturyPly, India’s largest manufacturer of plywood and decorative, has announced  yet  another innovative solution in its Architect ply and Club Prime range of ply  – launch of Firewall technology  to ensure  that its customers get critical time to act and be safe in case of fire. Firewall Technology is the outcome of arduous and indigenous research work done by the organization. The organization has decided to offer this benefit currently to its customers at no additional cost.

    Firewall technology involves use of nano-engineered particles, which are embedded in the polymer matrix of a plywood, giving it best-in-class firefighting properties. Ordinary plywood once ignited rapidly gets destroyed, it acts as a medium to spread fire within minutes. It also generates a lot of smoke. The rapidly spreading fire ignites and destroys everything in its way, the smoke hinders  rescue operations and may  suffocate people to death. Before one can realise and act, the raging fire causes irreparable losses  like loss  of  life, trauma, injuries, mental disorders, emotional and financial instability  and loss of  precious  belongings. CenturyPly now enriched with Firewall technology is certified as the best in class by Indian Standards (IS 5509), American Society for Testing Material (ASTM E84) and British Standard. (BS476 Part 7) when measured against critical parameters like flammability, spread ability, penetration, smoke developed index. Century Ply with Firewall Technology is best prepared to fight against self-disintegration due to fire and to contain the spread of fire and smoke generation. This helps in rescue operations, allowing time for its consumers to save own and loved ones’ lives or call for emergency help, fire engines, ambulances etc. Once the source of fire is removed it also acts to self-extinguish the fire.  

    CenturyPly has always been in forefront in terms of being innovative and self-reliant, especially to bring out solutions consistently which are aimed to ensure that its customers get the best value and peace of mind while using CenturyPly – be it water-proof, borer and termite proof,  Virokill technology and now Firewall Technology.

    Concerned by the one after another fire tragedies across country, the brand understands how crucial it is to ensure fire safety in urban and rural habitats, and a continued investment in equipment and infrastructure to guarantee the same.

    Commenting on the launch, Mr Keshav Bhajanka, Executive Director, Centuryply  said, “ We are deeply concerned about the rising incidences of fire across our country and we have decided to focus on what can be done to address this issue so that our customers continue to derive peace of mind from our solution. The result is this unique Firewall solution, which prepares our plywood to be the best in class to fight fire and give crucial time to save lives and valuables in case of fire breaking out. We have decided not to charge any additional price for this, keeping the delivery of customer satisfaction as the main purpose.”