Hyderabad:Communication Practitioners from Hyderabad will be heading to Jaipur for a two day Global Communication Conclave to be held on February 15 and 16.

Ideas that make a big difference to communication will be in sharp focus as the Pink City will play host to the two-day 13th Global Communication Conclave being organized by Public Relations Council of India (PRCI) over the week-end.

Chief Election Commissioner of India Sunil Arora will kick-start the deliberations with his keynote address.

His address assumes significance in view of the general elections round the corner.

The event will be held at Manipal University  and a host of print, television journalists, apart from PR, corporate communication professionals and educationists from all over India and abroad will share their thoughts on the Conclave theme: PR-What is the Big Idea.

PRCI is the premier body of PR, corporate communication, marcom, HR professionals, mass communication academicians and students with 31 chapters pan-India.

“We expect over 500 professionals to converge as top notch speakers will address their thoughts,” PRCI Hyderabad Chapter in a press note issued in Hyderabad

PRCI over the years has emerged as a knowledge powerhouse bringing together professionals on a common platform, said Jayaram, former KPCL Executive Director and Mentor PRCI

PRCI governing council chairman B N Kumar explained that  the profession evolves, we need to consider how ideas can help us better the communications tools and servicing capabilities.

UN diplomat DR Abhik Ghosh will focus on ideas for making skill development effective, while veteran journalist and parliamentarian will talk on Democracy and Political Communication.

Dr Pragnya Ram, Aditya Birla Group Executive President – Corporate communication and CSR, will join a fireside chat on her four-decade old experience, while ‘corporate doctor’ Dr Rekha Shetty will talk about innovation in strategy.

For the first time, PRCI will emphasise on farm sector with experts talking on communication for agriculture.

The theme is about What about exploration of ideas for breaking through the clutter in e- merging media scene, said S Narendra, president-national executive of PRCI, and former adviser to prime ministers.

The Conclave will also deal with issues related to social media, communication education, he. said

Conclave chairperson Vijay Lakshmi said the delegates will have many takeaways at the end of the event as Team PRCI has drawn up an extensive and engrossing content.

PRCI team from Kerala will discuss the disaster management that they were associated with in the aftermath of the recent floods in the state.

Parallelly,  YCC, the youth wing of PRCI, will hold a communication students event at MUJ itself. “We have students from across the country coming and talking on the theme – Life Beyond Social Media, The Canvas is Much Larger,” added the release