Chicago: Simplicity, headquartered in Santiago, Chile, and with an office in Miami, has been elected to partnership in PROI Worldwide, a leading global consortium of entrepreneurial communications agencies with 85 partners in 60 countries. Founded in 2012, Simplicity is a full-service international  communication and marketing agency with offices and affiliates in the U.S. and Latin America that provides fully integrated support to clients across numerous industries.

“For more than a decade, we’ve instilled a multidisciplinary and multi-country team approach to help solve our clients’ business challenges,” said Paula Lacámara, Founder and Managing Partner of Simplicity Chile. “Joining the prestigious group of PROI agencies allows us to expand global communications and marketing for our clients while gaining access to a diverse knowledge base of industry leaders. We are very proud of this partnership with PROI because it demonstrates that we’re passionate about working with people who dream big and stand up for their beliefs.”

Jeff Lambert, Global Chair of PROI Worldwide and Chair of U.S.-based Lambert Global stated, “Simplicity has a strong reputation of providing sound strategic counsel and delivering exceptional results for clients across a range of industries in Latin America and the U.S. Their local and regional market expertise is a valuable new asset to our Partners around the world.”

Among the keys to Simplicity’s success has been developing a strategic framework and execution model that integrates all communications fields, including PR and communications, advertising, digital, branding, and crisis management. Simplicity is also the first Chilean communications firm to achieve B-Corporation certification, committed to meeting the highest social and environmental performance standards.

PROI Worldwide encompasses 85 PR and communications businesses in 165 cities and 60 countries. Lambert says, individually, they are proven leaders in their home markets. Collectively, the PROI partners represent more than US$1.075 billion in revenue and 7,500 employees. Thousands of clients, including dozens of Fortune 500 companies, trust PROI partners in one or more countries and regions worldwide.