STAAH, the leading New Zealand-based hospitality solutions provider, has become a game changer for Chocolate Hotels Pvt. Ltd. The group, that promotes seven luxury hotels and resorts across the Indian cities of Kolkata, Jaipur, Goa, Ranchi, Mandarmoni and Midnapore, has reported a 50% increase in room nights post deploying the STAAH MAX Channel Manager solution.

The group was struggling to manage the inventory and rates across its seven properties manually. Problems like failed uploads, slow updates, managing multiple profiles via the extranet of every online travel channel were not only time-consuming but also leading to booking errors detrimental for any property’s reputation.

“As you’d expect of multiple properties, the need to connect with multiple distribution channels is critical to improve reach which we were not able to pull off successfully. The manual update process was what drove us to sign up with STAAH, and there has been no looking back since then. We are now able to seamlessly manage our inventory and rates across locations from one central dashboard. Our revenues are optimised because we are now getting the highest yield for the inventory. We’ve seen a remarkable 50% increase in room nights compared to previous offline sales!” said  Avijeet Biswas – Manager – IT for Chocolate Group, Kolkata

The STAAH MAX Channel Manager is a user-friendly solution that staff can easily get accustomed to. It enables hoteliers to update their availability easily and seamlessly manage their rates with features such as dynamic pricing. Its drip feed feature releases inventory based on demand in a system-controlled way optimising revenue for the properties.

“We are happy to know that our tech solutions have turned around business for the Chocolate Hotels group. Our channel management platform not only saves time but also enhances operational intelligence, allowing our clients to refocus on their core strength which is to serve guests,” said Shoaib Ali, National Sales Head – India