Union Minister of Commerce and Industry, Piyush Goyal has assured the Toy industry of full support and cooperation from the Government’s side. Speaking at the CEO Session of The India Toy Fair (TITF) 2021, the Minister said that no stone will be left unturned to provide support to toy clusters, make the business environment easier, get the environment clearances, and compliances with quality regulations.

The Minister announced that wherever Toy cluster are being set-up, Bureau of Indian Standards will establish laboratories for testing the quality of products. He also assured that charges for testing will be soon significantly reduced, thereby bringing down the compliance cost of the industry.

Mr Goyal urged the industry to focus on improving quality of their products, and meet quality standards.  He said, India as a manufacturer of products will have to provide quality products. He said that it is only the quality culture which will help us to engage with the world and to expand our own contribution to resilient supply chains of future businesses.

Speaking on the occasion, Union Minister of Textiles  Smriti Irani expressed happiness that the first ever ‘The India Toy Fair’ inaugurated by the Prime Minister, has received such an overwhelming response with over 21 lakh registrations, and a large number of exhibitors. Emphasizing the need for reimagining Indian toys, she said that they should reflect Indian legacy, heroes and landmarks.

Emphasizing on role of toys as a learning tool, Mrs Irani said that the National Education Policy gives new impetus not only to learning with toys but also to procurement of toys in learning facilities especially those aided by the Government of India.  

Mentioning that 85 per cent of our toys are serviced from overseas, she called upon the industry leaders to manufacture toys not only for Indian consumers but also for the global market. She said that India itself is a big Toy market and the Indian Toy industry has a bright future.