Mumbai :  CouponDunia, India’s leading destination for coupons and discounts, announces the launch of India’s first “Great Online Food Festival” which is scheduled to start from 23rd September 2015 up till 27th September, 2015. The Great Online Food Festival (GOFF), a first of its kind initiative by CouponDunia, aims to offer users a guilt-free pass to try the cuisine of their choice without the fear of over-spending on any item. Food lovers will be offered exclusive discounts on popular online food delivery sites and restaurants which they can avail from the CouponDunia website. CouponDunia is partnering with food-tech brands like Faasos, Foodpanda, Swiggy, Box8 etc. to present the food lovers with a huge variety of cuisines at unbelievable prices.

GOFF is going to be a 5-day long online event catering to different themes for each day. Offers for food themes like biryani, desserts, Chinese etc. will be available for the customers to choose from and indulge in, giving them something new to try each day.

Talking about the GOFF initiative, Ankita Tandon, COO, CouponDunia said, “Online food ordering has witnessed an unprecedented surge and has become a part of daily routine for most people in metros. For an industry which is growing at a rate of 20%-25%  p.a., top players of the industry are looking for innovative ways to leverage couponing to showcase their product to new users. CouponDunia is thus introducing GOFF as an online event which will give merchants the opportunity to display the best offers and users a chance to try out different kinds of food. The users are assured to be spoilt with choices from popular brands without having to shell out much from their pockets. The objective of this fest is to offer exciting food experiences at the most affordable prices. We chose 23rd to 27th of September for the fest, as we observed that people prefer ordering food between Wednesday and weekends. Additionally, the food fest appropriately coincides with the current festive mood.”

The offers will be available on CouponDunia’s website across its 7 cities of Mumbai, Delhi, Bangalore, Pune, Chennai, Ahmedabad, Kolkata. Subscribers and app users will be alerted via emails and notifications respectively about various offers for the particular day. Also, CouponDunia’s website will be updated with the latest developments that will be happening over the course of these five days.

The Great Online Food Festival is a pioneering initiative in the online food ordering space, offering a win-win situation for both the customers and the brands.

Source : Lokesh Shastri