New Delhi: Creambell, one of the India’s fastest growing ice cream brands has added yet another first-time-ever ice cream candy to its innovative range.

The Double Crush Ice cream is India’s first ever heart shaped ice cream candy which is a mixture of Vanilla and Strawberry, moulded in the shape of a heart with a white chocolate coating. The result is a perfect pairing of the exotic with the luscious and promises to be an ideal treat for the young and old, family and friends and lovers who want to make a point!

The Double Crush candy becomes a talking point everywhere, whether a child’s birthday party, an elegant dinner or a casual family get-together and is a wonderful treat that adds to the celebration. It can be served at the end to the meal, as a snack or even as the main attraction at parties.

Creambell is one of India’s leading ice cream brands and has been known for coming up with innovative products. It has to its credit several firsts in the Indian ice cream market and is a market leader in many segments such as ice cream cakes and desserts. Creambell is also known for its unique packaging of products and season based innovations..

Speaking on the occasion of the launch of the Double Crush Ice cream, Mr. Nitin Arora, Chief Executive Officer, Creambell Ice Cream said, “We are proud to introduce the industry’s first ever heart shaped ice cream candy. Double Crush promises to be extremely popular as a fun, delicious and inexpensive treat for anytime of day or night or occasion. It has a captivating twist of taste and has great significance each time you buy one for your loved ones. ”

Creambell Double Crush ice-cream is priced at Rs. 20/- and will be available in across all the outlets, retailers and pushcarts.