New Delhi : On this Father’s Day, the fact that ‘Every child deserves a parent’ was well realized by cuponation.in, which believes that every child needs a parent they can count on. This inherent need of a child made cuponation.in initiate a social campaign that gave the kids of SOS Children’s Village a chance to feel the love of a parent. SOS Children’s Village is an independent, non-governmental, social development organization that provides family-based care for abandoned and parentless children in India since 1964.

This out of the box campaign convincingly encouraged individuals to play the role of a provider that parents across the world are known to be by sponsoring a child’s education. SOS hopes to get visibility and a fair number of inquiries through this campaign. On the other hand, cuponation.in has received 25 percent growth in traction on this occasion.

Mr. Rakesh Jinsi, the Secretary General of SOS Children’s villages of India stated, “We are glad that enterprises like Cuponation are socially conscious and have been eager to give our kids an opportunity to connect with prospective sponsors. We together leveraged this Father’s Day campaign  I am glad to acknowledge the visibility it is providing to our unique model of providing abandoned children not just a home but a family framework as well.”

Mr. Sahil Shah, Co-founder & MD, Cuponation.in stated “We believed in the thought that Fathers play an important role in ensuring educational development for a child. Thus we got connected with SOS, which has been already doing a significant job in contributing to the society. This has been our first social initiative and we are glad that SOS has given us such a great platform to contribute to the cause. We look forward to taking up more such initiatives with SOS in future”

Source : Chavi Taneja