As a direct-to-consumer brand, you have a unique advantage in speaking to your customers directly, bypassing all intermediaries.

Unlike other eCommerce brands that have to deal with a Chinese whisper situation, your messages can reach your audience directly, and they love you more because of this reason.

Because of this direct communication line, your D2C brand marketing strategy must focus on building your brand voice. One that is confident and consistent.

How can you build and showcase your brand voice? You can do this by having a consistent communication style throughout your content. Content marketing for D2C brands will have one commonality regardless of your content type: your brand voice.

While Warby Parker has a youthful, fresh tone, Allbirds has a more environmentally conscious tone, and Casper sounds almost like your college best friend.

This brand recall is the power of a brand voice. It personifies your brand and helps your customers have a memorable experience with your brand.

Let’s look at what your 2022 D2C marketing strategy should include for greater success:

1.    Customer Retention

One of the biggest D2C challenges in content marketing is creating high-quality content that grabs the attention of potential customers. Attracting and converting new leads to long-term customers means having content that empathizes and resonates with your customers.

In 2022, a D2C marketing strategy will involve keeping your online store fresh and up to the current times. Not only that, you will be expected to provide your customers with a better user experience on your website.

Shopify, Magento, BigCommerce, and many others are already updating their systems to make it easier for you to have a professional store with improved UI/UX features.

Another great way to empathize with your customers is to create a campaign around reviews and how seriously you take customer feedback. First, reward them for their reviews, regardless of whether it’s positive or negative. Then, tell your customers how you plan on fixing the negative experience. Most of all, make their experience with you a memorable one.

2.    Storytelling

Humans love stories, and they will continue to do so. However, the rising trend in D2C marketing agency hirings also shows that content writers today require a basic understanding of storytelling principles.

Add in technological advancements like augmented reality and virtual reality. You have all the more ways of connecting with your customers in a fun and engaging way.

Think of how Sephora, Pokemon Go, and IKEA have all integrated AR into their content marketing strategies. In 2022, content marketing for D2C brands should focus on creating product campaigns rooted in storytelling. This strategy not only enforces brand engagement but also boosts brand recall.

3.    AI Technology

It’s no surprise that AI is taking over the world. Should we fear it? The answer is simply NO.

And here’s why. We invent technology with the sole purpose of making our lives easier. That’s the same principle for machine learning software as well. Embracing this D2C trend of 2021, where more and more brands are relying on AI for their content marketing solutions, would continue to rise in the following year.

Not only is it a cheaper alternative to hiring many in-house designers/ videographers/ content writers/ content marketers, but AI also allows you to work at your maximum efficiency by taking over the mundane aspects of a job.

4.    Search Engine Optimization

Your potential customers click on organic results 56% of the time. Unfortunately, this statistic means that SEO is going nowhere.

D2C companies understand the value that an organic campaign brings to their business. While you can continue to scale your business only relying on a PPC strategy, it would become too expensive, too quickly, if you don’t have an SEO campaign to take over the legwork.

From on-page and off-page optimization strategies to local SEO strategies, there’s no denying that SEO becomes a pivotal component of your D2C brand marketing strategy.

5.    Voice Search

With Alexa, Siri, and Google Assistant gaining popularity, it’s no surprise that the world is moving to a voice-operated way of living.

SEO agencies for D2C companies are already updating their website content to cater to voice searches. This way, in 2022, we can see more website content that answers questions like “what is D2C marketing” , why is D2C marketing important, and other long-tail keyword type questions.

More tangibly, for your website, these questions would be FAQ sections, service pages that answer who, what, why, when, and where questions regarding your product, and questions about your team.

Concluding

After reading this post, you’ll clearly understand the content marketing for D2C brand marketing in 2022. However, you need to keep in mind many more trends for the following years, and a D2C marketing agency can help save you from all these hassles. For now, if you have more questions on other D2C challenges brands face, take a look at the article we’ve written on the same.