For decades, movies have been a religion in our country and film stars our demi-Gods. And every Friday, the followers increase by leaps and bounds. Our movies find appreciation worldwide with each passing day. In 2013, Indian cinema turned 100. A landmark year for the industry and moviegoers.

Being the pioneer of film magazines and award ceremonies in India, Filmfare celebrates the glorious history of our films.  The Filmfare Awards have always been the gold standard to gauge excellence in cinema for the past 60 years.  The first award ceremony was held on March 21, 1954 at the Metro Cinema with five award categories – Best Film, Best Director, Best Actor, Best Actress and Best Music Director.  Today, we have 31 award categories.  The awards night remains the most sought after event of the film industry. It’s the night when the biggest stars shine together. And this year, will be no different.  We are thrilled to announce that the 59th Idea Filmfare Awards 2013 will be held on January 24, 2014 and we continue our association with Idea, our partners and title sponsor for the Awards. It’s a relationship that is well into its sixth year now.

The 59th Idea Filmfare Awards for 2013 are all about commemorating the magic of the movies and paying tribute to unforgettable stars, films, songs, dialogue and celluloid memories.  Gracing the occasion to announce the most anticipated award ceremony of 2014, was the Bhaag Milkha Bhaag  star Farhan Akhtar along with Mr. Tarun Rai – Chief Executive Officer, Worldwide Media, the publishers of Filmfare magazine  and Mr. Rajat Mukarji, Chief Corporate Affairs Officer, Idea Cellular. Together they lit the lamp marking the start of yet another magical journey to honour Hindi cinema’s best.

Commenting on the 59th Idea Filmfare Awards 2013, Mr Tarun Rai said, “It has been another astounding year for Bollywood. More than 130 films produced – films that have been huge commercial successes and have won critical acclaim. For the first time seven films have crossed the Rs 100 crore mark. It will be a tough task for the Filmfare readers and jury to select the winners as we have both popular and critics’ awards. And, of course, you can look forward to a spectacular Awards night on January 24. It will be nothing like what we have done before or people have seen so far.”

Extending their association to yet another magnificent year Mr Rajat Mukarji said, “The 59th Idea Filmfare Award marks another glorious year of Idea’s association with Filmfare.  Idea has always been committed to provide the best in class mobile telephony service to its customers.  With Idea’s 3G services and devices, our over 128 million subscribers will get an opportunity to experience the best mobile experience across various platforms. Idea will also enable its subscribers to access movie content and results of the Idea Filmfare Awards on their mobile phones.”

The grand ceremony of the 59th Idea Filmfare Awards 2013 is scheduled for the 24th of January, 2014 at YRF Studios, Mumbai.

Source : Lokesh Shastri