New Delhi-– IME Networks Private Limited, the television and media services arm of DEN Networks Limited, announces the formation of a 75-25 joint venture with BFTV LLC, broadcasters of BabyFirst, a leading international television channel for babies, toddlers and parents.

DEN Networks Ltd., through its subsidiary IME Networks Pvt. Ltd., Announces a 75-25 Joint Venture with BFTV

New Delhi– IME Networks Private Limited, the television and media services arm of DEN Networks Limited, announces the formation of a 75-25 joint venture with BFTV LLC, broadcasters of BabyFirst, a leading international television channel for babies, toddlers and parents.
The J-V marks DEN’s foray in introducing international channels of genres currently underserved in the Indian market.
The J-V will house all rights for BabyFirst’s businesses in India and other select territories, including the distribution of the channel and related businesses. The J-V will draw on BFTV’s internationally renowned content for babies and parents and leverage DEN’s strengths in the Indian media industry and television distribution.
Speaking on the announcement of the J-V, Sameer Manchanda, Chairman & Managing Director, DEN Networks Limited said, “We are very pleased to partner BabyFirst through our J-V. We see tremendous potential for a focused channel for babies and parents in a young country like India. The Indian television industry is at the threshold of the next wave of channels in genres that are virtually absent today. This J-V marks our first step in introducing such channels to Indian audiences.”
Guy Oranim, CEO, BFTV said: “We are proud and excited to partner with DEN in this J-V. We consider the Indian market a top priority for our company due to its size, young population and strong family values. We believe that introducing high quality, age-appropriate educational content, as we have done in more than 30 countries, will benefit both Indian children and their parents by offering them another way to bond and interact. DEN is the ideal partner for us in India, and we have the utmost respect for the quality of its management, their expertise and their commitment to the success of this J-V.”