Chandrashekhar Pitre (second from right), Senior Director - Marketing, South Asia, DHL Express along with well-known designers Shivan & Narresh and Swapnil Shinde announce their association for the Lakmé Fashion Week Winter Festive 2012 in Mumbai

Mumbai: DHL, the world’s leading logistics provider, today announced its partnership with Lakme Fashion Week for the 2012 Winter Festive Season in August 2012. Through six years and 12 seasons, DHL’s partnership has strengthened as it collaborates with the best talent in the industry, and this season will present Shivan & Narresh and Swapnil Shinde. The designers will unveil an exclusive collection on DHL’s core theme of ‘SPEED.’

Commenting on DHL’s association with Lakme Fashion Week, Mr. R.S Subramanian, Country Manager, DHL Express India said: “Over the years DHL has proved to be a strong partner for garment manufacturers, wholesaler, retailers and designers, providing speedy customized logistics solutions to meet the demands of the sector. The Lakme Fashion Week is the biggest event in the fashion calendar and our partnership is to showcase our commitment and expertise to the fraternity.”

Around the world, DHL is the Official Logistics Partner for 30 Fashion Week events spanning 15 cities across four continents, (Berlin, Paris, Milan, London, New York City, Tokyo, Zurich, Mexico City, Moscow, Toronto, Istanbul, Miami, Sydney and Mumbai). And it does not end there. In India, for the past five decades, DHL has been working with garment and textile manufacturers providing the logistics support they need to ensure they remain cutting edge in a vibrant marketplace.

With an international network spanning 220 countries and territories DHL provides smooth logistics solutions from material purchasing to sampling, to quality control (in production), warehousing and direct delivery to retailers and boutiques across the globe. “Since most garment production is concentrated in Asia and Eastern Europe, complex international shipping instructions and customs regulations have to be complied with, and this is DHL’s area of expertise,” adds Subramanian.

DHL’s customers include both large retail groups with complex distribution requirements as well as small, independent fashion boutiques requiring a one-off service. Within this partnership, DHL positions itself as the leading logistics company for the fashion industry –one of the world’s most creative, innovative and possibly fastest industries.