New Delhi: Life is not about waiting for the right opportunity. It is all about creating the right opportunity and making the most of the time by being productive. The current global coronavirus pandemic has created a state of lockdown everywhere. With many businesses being severely impacted, it has brought down the world economy creating severe tension in the financial markets. Many people have lost their jobs but one field which has got a lot of opportunity at this time is social media and digital marketing. If you observe around, most of the people are spending their time on social media apps to pass the crucial quarantine time.

According to the Youngest Digital Entrepreneur, Mayank Singh Rajput (CEO of The Digital Hunters), this is the best time to build a social media presence. Be it of a blogger or a brand, they can still make enough money by content creation. “Due to the COVID-19 now, people are using the internet all day. If you are an influencer, you can work on the strategies to grow your page. You can even start creating quality content and post on social media. You never know what content would pick up and make you an internet sensation”, With the COVID-19 outbreak, the growth of apps like TikTok and Instagram have boomed, so Mayank suggests to make the best use of the platforms right now.

He said, “Nothing better than creating an opportunity for yourself in the field of digital marketing. Make sure to keep a tab on what your competitors are doing. Do things which you could not earlier do and most importantly, learn things on the digital space.” On the other hand, his new Instagram division is reaching out to many brands by helping them understand how the app works.“TikTok and Instagram have become such an important platform for every age group. In this isolation time, creating content on the app will help in generating revenue”.

Well, the expert does have a valid point on how to utilize this quarantine time effectively. Rather than chatting with your friends, do some research and become the next big thing on the internet.

Do you agree with the views of digital entrepreneur Mayank Singh Rajput?