2DIVINE as the name suggests is an abode for all things beautiful: opulent Diamond Jewellery, Fashion Accessories, Costume Jewellery, Haute Couture, Home Décor articles and most of all unique gifts for all occassions.

The label 2DIVINE and the eponymous store is owned and designed by Dimple Nahar. Dimple is blessed with strong creative instincts and has always had a vision to work on a broad scale. This multifaceted designer has studied the intricacies of art and design only to launch her own apparel, home décor and jewellery line with exclusive gifting and gift packaging solutions. The fashion label 2DIVINE offers a choicest selection of high end merchandise.

Based in upbeat South Mumbai, the store exudes grandeur and influences from the Asian tradition. The royal décor, regal upholstery, lotus symbols and peacock motifs enthrall the premises of the store. The main entrance of the store is bedecked by a Buddhist statue. The interiors are gold themed with plush furnishings and sequined curtains. The racks for the garment display are custom made into a wave design. The crème touched walls with warm and special lighting on the jewel display lead to a serene ambience. Every corner is distinctly designed according to the merchandise. Special emphasis has been laid on the visual merchandising of the store in keeping with Dimple’s aesthetic taste.

For the convenience of the shopper every section is distinguished in the categories of apparel, accessories, décor and jewellery. All products from clothing to accessories are selected and made available at affordable prices. The wide ranges of merchandise make for a perfect gifting solution. The store encourages the concept of department store concession for luxury retailers. It combines eastern visual aesthetics and western trade sense.

For fashion, jewellery and interior designer Dimple Nahar the store is a great platform to display her creativity, but at the same time the shopper is spoil for choice with the variety of options available from the choicest apparel, interior and jewellery brands.

“2 Divine offers a comprehensive range of products under one roof. This store not only gave focus to my inherent creativity but also allowed me to launch a unique shopping concept for premium and luxury retailers. Everything that I would love to buy and own, I want to sell from my store at value for money. I passionately planned the space and the goods are all selected and handpicked by me. The store marks a new beginning in the world of fashion and luxury.” says Dimple Nahar.

Dimple felt stores in Mumbai lacked a personal connection and plans to add services of customization for its shoppers as time progresses.

The creative team at 2 Divine is headed by Dimple. The eponymous label designs diamond jewellery embedded with semiprecious stones in unique patterns that can be customized according to the preferences of the shopper.  Besides, the team is also into designing fashion accessories, apparels and home décor articles in vivid hues and patterns with Indian embellishments.

Source : Lokesh Shastri