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  • Ecoscapes Employes Francorp’S Strategic Expertise To Build Its Brand In The Indian Market

    Published on August 13, 2010

    New Delhi: Ecoscapes, the home décor brand based out of Pune offers an exclusive and exquisite artifact range of luxurious home décor and wall art products. With presence in Pune and Mumbai, Ecoscapes is now all set to expand its footprint among art connoisseurs all over the country, so as to meet the ever rising demand of customers looking for finesse. Ecoscapes has employed Francorp’s consulting expertise for a qualified franchise network in all the major Indian cities. Francorp is a part of Franchise India Group, which is Asia’s largest integrated Franchise and Retail Solutions Company that specializes in providing innovative solutions to its global clientele.

    With a strong clientele, Ecoscapes caters to a niche market segment of high net worth, high income groups, celebrities and the lifestyle conscious mass. The product offering is exclusive in terms of design, quality, styling and the pricing. The showrooms have developed loyal patrons over the years with an average billing of INR 25,000 to INR 50,000 per customer every month! With strong backend operations and streamlined distribution network pan India, the time is apt for them to expand. Thus, to strategize the growth through franchising, Francorp, the world’s leading franchise consultants, are helping Ecoscapes to develop a well knit franchise program with definitive business model and clear growth road map. Francorp will assist Ecoscapes in establishing feasibility of the concept; propose a sustainable business model for future, positioning, financial assessment of the franchise business, franchisee profiling, potential market & roll out strategy.

    Highlighting the immense potential of the luxury home décor wall art products, Mr. Gaurav Marya, Managing Director, Francorp, said, “With a paradigm shift in lifestyle, exposure to international standards of living among the customer group, the Indian home décor market has tremendous growth potential. With evolved consumer trends and affluence across the country, the lifestyle brands are set on a very progressive tone with high demands. The business format of Ecoscapes is very interesting and primarily deals with niche audience, thus makes a very profitable proposition for the business investors.”

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