Switzerland : Former EffRx, Inc., Jupiter, FL, USA is now EffRx Pharmaceuticals SA, Biopôle, Route de la Corniche 4, Epalinges/Lausanne, Switzerland. The move took place on September 18, 2010 through a share exchange agreement.

Two new board members were appointed in conjunction with the establishment in Switzerland, which increases the number of Board members from 5 to 7:

Oscar Ahlgren, CEO of Västra Hamnen Fondkommision, Malmö, Sweden and Fritz Schneiter, former CEO of SwissCo AG, Sisseln, Switzerland have now joined the Board.

Three new management positions have also been filled supporting the Chairman & CEO, Christer Rosén, and CSO, Marshall Hayward, PhD, who both moved with the company to Switzerland.

The new appointees are:

CFO, Yvonne Gunsch Wegmann MD, MBA, former Vice President of the Swiss Stock Exchange, SIX Swiss Exchange

COO, Maj-Britt Kaltoft, PhD, MBA, former Senior Director International Licensing Nycomed Danmark ApS

Director of Administration & Communications, Ana Johansson, former Director at Expedia, Inc./Hotels.com

“I am very excited about our move to Switzerland! By being closer to our key partners , we are able to better support the EX101 program as well as to accelerate development of our pipeline products. To execute this we have been able to attract extremely competent and talented people who can assist in taking EffRx to new heights”, said Christer Rosén, Chairman & CEO

Please visit our web site www.effrx.com for more details regarding board members, management and other company information.