New Delhi : A mobile based employee referral platform that promises to dramatically increase hiring productivity is now available for companies to adopt.

Using proprietary technology, the ‘myREF’ platform lets organizations leverage the personal network of its employees to influence and advocate job positions with unmatched user experience. myREF redefines the way organizations plan their sourcing for filling in open job positions across levels and locations on a singular platform.

Studies have established that peer advocacy helps build credible brand loyalty. Companies are increasingly using their own employees to find new hires saving both time and money.

Companies are setting ambitious goals to grow the number of new inductees referred by current employees. As a result, employee recommendations now account for large percentage of company hires. Referral programs carry important benefits for companies, besides avoiding hefty payouts to recruiters, referred employees are less likely to quit.

MyREF builds on this principle to tap into the current employee base for adding people. The anytime, anywhere mobile referral platform helps speed up the entire hiring process. Beginning with an alert on open jobs to employees, to their identifying peers from their contact list who best fit the bill, to advocating the job and the company takes just a few minutes.

A personalised app-triggered alert by the employee to friends initiates an immediate call for action from the referred friend resulting in shortening of hiring cycle time.

“myREF was born out of an insight that even though employee referrals is seen as one of the best sources for hiring it is really underleveraged in companies.” says Mr. Suhaan Boxwala, founder of myREF .

myREF has started making inroads into IT, BPO and e-Commerce industry working with top ranking companies. Based on initial success, a few organizations have made myREF the default employee referral based recruiting platform.

Recalling her meetings with CEOs and heads of Human Resources over the years, Anuradha, myREF co-founder says, “The challenge of hiring the right talent was uppermost in their minds and this set us off to find a solution that was simple and effective. After testing many innovations we came up with the myREF platform–an easy to use and yet non-intrusive solution that is loved by all. The technology ensures that every lead is tracked and companies get real time access to hiring leads generated.”

The myREF engagement extends to co-owning the implementation of the referral program at the client organization. myREF works closely with the client team to manage the entire application generation process and employee referral behaviour is constantly monitored to get best results. Having successfully implemented the myREF platform in many organizations the team brings with them the expertise to help Recruitment executives architect effective referral programs, activate them and promote them internally with the employees. The customised support pack from myREF comes with additional benefits in the form of ongoing e-mail communication for employees to keep up employee engagement.