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  • Eno in collaboration with Facebook builds Rural Reach and Engagement via Digital Targeting and Creative Storytelling

    Published on October 26, 2021

    First Ever In-Comic integration with the much-loved Chacha Choudhary Comics

    • Eno is continuing its focus on the rural audience in terms of driving brand penetration and for that has partnered with FB which enjoys massive reach across town tiers.
    • The brand has connected with the Rural/Small town markets via a format, which is the most meaningful, enjoyable and relatable way of speaking to these audience, i.e., Storytelling.
    • For this, the long-standing method of storytelling via cartoons has been identified for the very first time by the brand (Or Any brand in this space), brought to life through a partnership with the iconic Pran magazines and their most famous characters Chacha Choudhary and Sabu

    GSK Consumer Healthcare’s leading antacid brand, Eno continues to focus on driving penetration in media dark rural markets through its digital collaboration with Facebook’s geo targeting capabilities. In driving further engagement with Rural audiences, the brand has opened up a unique manner of storytelling by introducing the brand message of “6 second relief from acidity” through the voice and medium of the iconic Chacha Choudhary Comics.

    This collaboration strengthens Eno ongoing focus on the rural audience. As part of this leg, Eno will be rolling out a series of digital Comics and Animation videos on the Facebook family of apps and target millions of Rural and Small-town Hindi speaking audiences. The Chacha Choudhary characters, Chacha Choudhary and Sabu, while resonating perfectly with the brand’s personality, also provide a very authentic voice to all of Eno’s key messages – Quick Relief, and Product Superiority.

    Each comic strip will depict Chacha Chaudhary and Sabu, accompanying one another and playfully competing with others while eating samosas and kachoris, and dealing with the condition of acidity with Eno as a quick relief solution and building the product superiority.

    Speaking on the partnership, Anurita Chopra, Head of Marketing, GSK Consumer Healthcare said, The Rural markets are absolutely critical to win for a brand like Eno. This involves reaching more people, increasing brand penetration but also speaking to our audiences in a culturally relevant way. We are quite certain that the visual storytelling format amplified by the much-loved Chacha Choudhary world will allow to talk to our audiences authentically”

    Speaking about the association, Arun Srinivas, Director, Global Business Group, Facebook India, said, “With more than 430 million people using Facebook every month in India, we offer the ability for our advertisers to reach their desired audience across the country. We know from external studies that the rural internet population is growing faster than the urban one, and we see increased interest from businesses to build for small towns and rural India. We’ve partnered with Eno previously as well to drive successful campaigns for rural India, and with this new one, Eno has the unique opportunity combine nuances around popular culture with targeted messaging to achieve strong business outcomes.”

    Speaking about the collaboration, Jyoti Pran, CMO Pran’s Features said: We are happy to partner with India’s No. 1 antacid brand, ENO to craft a unique infotainment “digital comic” with ever popular cartoon series Chacha Chaudhary, Sabu and Raka. Through this association we aim to entertain our comic loving readers, while integrating the benefits of Eno in everyday life. The legacy of Chacha Chaudhary continues as India’s most iconic cartoon character for the past 61 years through its comics, animation series and now talking comics.