Mumbai  : PurpleHealth.com, a 360-degree ‘Health On Demand’ platform, today announced the appointment of Dr. Nagarjun Mishra as the Co-founder and Chief Officer – Business & Strategy, to lead the sales operations and drive the business strategy for the company. An Emergency Physician by education, Dr. Nagarjun comes with a wealth of experience in the Healthcare and Wellness sector. Prior to joining PurpleHealth.com, Dr. Nagarjun was leading Health & Wellness teams of top Indian insurance companies such as Reliance General Insurance and ICICI Lombard where he founded and engineered the strategy for preventive health.

Speaking on his appointment, Dr. Nagarjun Mishra says,” What brought us together was the vision of creating a difference to the health and wellness industry by providing technology driven holistic healthcare solutions. India faces a huge shortfall of Doctors and the current healthcare ecosystem operates in silos. PurpleHealth has an innovative product roadmap answering to this concern and I am looking forward to contributing to it. I truly believe in PurpleHealth’s mission to empower people in improving their health index by making healthcare more affordable and accessible.”

During his tenure at Reliance General Insurance, he conceptualised and designed several innovative services like Go Fit (A technology enabled fitness program with gamification), Health-o-pedia (Post Claim Advisory), R HealthBeat (in-house Wellness magazine), Wellness Carnival (Corporate Wellness initiative), besides many more healthcare programs. In addition, Dr. Nagarjun helped found one of India’s first healthcare portals, TotalHealthNeeds.com, back in 2008, which won multiple national accolades. His foresight and vision was deeply appreciated by industry peers, corporates and healthcare providers alike.

In his personal time, Dr. Nagarjun Mishra is an avid food connoisseur, wanderlust and a writer.

Vikram Nair, Co-founder & CEO, PurpleHealth.com welcomes Dr. Nagarjun Mishra on board and says, “We are very pleased to have Dr. Mishra join the PurpleHealth team. He has a great understanding of the healthcare domain, and brings in a rare combination of medical expertise and business acumen with a technology bent. His deep industry relationships will help accelerate our deployment, and his involvement will only strengthen our product design and roadmap.”

Dr. Nagarjun is an alumnus of Hyderabad Public School and pursued Emergency Medicine through Apollo Hospitals, Hyderabad.