Hyderabad: As it’s February 19 the whole of India is immersed in a color called ‘cricket’. From homes to offices, from pubs to tea-stalls, conversations now focus only on fours, sixes and wickets! To add more flavor to this festival called ‘Cricket World Cup’, HyperCITY, India’s finest hypermarket, will shower its customers with the best possible solutions to satiate their hunger for the game. HyperCITY will turn into a Cricket mela with the most exciting range of) shirts, signature bats, great offers on LCDs and much more. That’s not all, at Hypercity Madhapur in Hyderabad.has virtually got converted into play zones with world cup themed games for the young and the young-at-heart to participate and enjoy.

Cricket fans in the Twin Cities are all set to drown in the cricket frenzy with your friends by sporting the River Inc. graphic t-shirts, available exclusively at HyperCITY. You can also buy signature bats of the country that you support for this ICC World Cup starting Rs. 99 onwards. And, if watching nail biting finishes in a life-like telecast is something that you yearn for, then grab the LCD’s available at great prices from leading brands like Panasonic, LG, Toshiba, Samsung, Sony and Videocon. HyperCITY will also grant an exclusive World Cup to World Cup warranty on flat panels starting 2011 till the next World Cup in 2015. Also, to add a cricketing touch to your LCD purchase, the store will give away a cheer India t-shirt as memento.

You can bring out the cricketer or the sportsman in you by participating in the various games organized at all HyperCITY stores. ‘Bull’s Eye – Head & Shoulders’, a dart board with each section having different runs to be scored is one of the many games to be played on your visit to the store. The one who scores 24 runs and more can be assured of a gift. Voila! The participant who scores 36 runs would win a grand prize. With ‘Master Blaster Balance – Boost’ you have to keep the ball airborne while you dribble it on the bat. Pepsi’s ‘Photocrazy’ combines the fun of cricket and photography. There are a other games as well like ‘The Speed Shield – Lifebuoy’, ‘Axe Googly – Axe’, ‘Smooth Drive – PS3 Gaming’. Mars has sponsored ‘Nailing It’ which is a large bat to at the store, on which the HyperCITY customers can write their messages for the team. While your messages reach them, you can also get cricketer trivia through the wall of fame.