Mumbai  : Fevicol is set to bond over 22,000 woodworkers and contractors, in a unique pan-India community initiative nicknamed SHRAM DAN DIVAS on December 20th. Quite literally put, these 22,000 woodworkers and contractors will donate a days labour free of cost to repair and refurbish furniture at over 325 schools, institutions and organizations for underprivileged children. Organised under the auspices of the Fevicol Champions Club (FCC) this exercise is expected to impact and benefit the lives of over 50,000 children in more than 145 locations across the country.

The Fevicol Champions Club (FCC), is an exclusive club for woodworkers and contractors undertaken by Pidilite, which is the market leader in consumer and specialty chemicals. Pidilite will extend its support to the woodworkers and contractors participating in Shram Dan Diwas, by providing all the participants across India with the tools and materials required for carrying out their repair work.

In Mumbai, over 600 FCC members have committed to participating in the Fevicol Champions Club – Shram Dan Diwas. This unique community initiative will see the woodworkers and contractors conduct their activities across various beneficiary schools and institutions.

Mr. Nilesh Mazumdar, President-Sales and Marketing, Fevicol Division, Pidilite Ind. said, “Shram Daan Diwas is a unique community initiative where we can witness daily wage earners such as woodworkers and contractors forego their livelihood for a noble cause. Due cognizance must be paid to this fact as these individuals themselves are not economically empowered, but are taking this valiant step to help society using their skills and intellect. We are more than happy to play our part in this initiative and are certain that will undoubtedly bring a smile to the myriad underprivileged children all across India.”

Fevicol Champion Club serves as a platform for the carpenters and their families to learn and enhance personal and professional skills to further expand their business. It also helps their spouses and children to develop a hobby apart from engaging into various social and cultural activities. In the past, various activities have been undertaken by the club such as training workshops; Self development programs; Medical camps: blood donation, pulse polio, eye check-up, health check-up etc.; Religious celebrations: Diwali, Chhat festival, Navratri etc.; Social events: cleanliness drive, feeding poor, tree plantation etc.; Children activities: baal mela, scholarships to name a few.

Shram Daan Divas has grown leaps and bounds by making a mark and entering into Limca Book of Records, Asian Book of Records among others. The FCC members have gone out of their way to undertake various initiatives for needy community including creating special type of sound proof plywood in classroom for students of Deaf and Dumb school, undertaking free repair work for institute with no monetary assistance, building cement and china benches at a 100 year old crematorium supporting through flood relief funds, among others..

Last year, 15000 woodworkers reached out to 306 institutes. Shram Daan Diwas was celebrated across the country in cities like Mumbai, Delhi, Pune, Nagpur, Nasik, Ahmedabad, Baroda, Rajkot, Surat, Gandhinagar, Gondal, Amritsar, Ludhiana, Jalandhar, Meerut, Roorkee, Bareily, Sahranpur, Bangalore, Chennai, Kolkata, Chandigarh, Patna, Jaipur  to name a few. Institutes repaired in these cities include blind schools, tribal schools, schools for disabled, municipal schools, orphanage, government schools and hospitals, old age homes amongst others that are operated by NGO’s and government.

Source : Sachin Murdeshwar