Mumbai: – Firefox, a leading name in the premium bike segment in India, and the globally-renowned cycling brand, Trek, launched a brand new store in Nerul on 15th August 2015. The store was inaugurated under the banner of Everest Cycling Company at Everest Cycling Culture,Plot no. 2, Baba Heritage, Sector- 44 A, Off Palm Beach Road, Seawoods, Nerul West.

Mr. Shiv Inder Singh, MD, Firefox said, “Nerul has become an upcoming hub with a significant population residing in this region. It is one of the most developed areas in Navi Mumbai and a planned township with wide roads and recreation spaces. The new store therefore aims to tap the cycling enthusiasts’ love for riding in this plush and promising locality. Customers can take their pick from the collection of mountain, all terrain, road and many other types of world-class bikes. This launch is an important landmark for our expansions plans in India.”

The inauguration was followed by a spirited bike ride at around 7:30 am and witnessed participation in large numbers from adventure-seeking riders of Navi Mumbai. The new store sprawls across an area of 4000 square feet which includes an efficient service station comprising 500 square feetand is built to ensure a seamless buying experience for its customers.

Source : Sachin Murdeshwar