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Published on April 27, 2022
Introduces industry-first policy changes, further unlocking its marketplace potential to enable growth and the development of small and medium businesses in India
Flipkart, India’s homegrown e-commerce marketplace, has announced a slew of industry-first marketplace policy changes and new capabilities to build a more inclusive e-commerce ecosystem that contributes to the growth, prosperity, and empowerment of seller partners. These efforts build on Flipkart’s commitment to helping MSMEs and small businesses leverage the power of e-commerce to serve their consumer base, gain access to best-in-class solutions and drive their growth. The innovative policy changes under “Flipkart EDGE” have been introduced to address the growing needs of all its sellers to help them to enter the next phase of growth in their respective journey, by significantly improving their ease of doing business on the Flipkart platform.
The mix of policy changes and capabilities include a best-in-class payment policy with the fastest payment settlement cycle in the industry, hassle-free 10-min onboarding, guaranteed ROI on Ad spends, low return cost for performing sellers, deals with Cleartrip integration for travel-related requirements along with a host of other integrated benefits.
Jagjeet Harode, Senior Director and Head – Marketplace, Flipkart, said, “As a democratic marketplace, we want to ensure that all our seller partners can grow their business and keep pace with the growing consumer needs. We continue to innovate and grow the e-commerce marketplace segment in India with industry-first innovations and equip MSMEs and seller partners on their journey towards strong, sustainable growth. Our industry-first policy changes and new tech capabilities aim to empower sellers and consumers while promoting India’s e-commerce growth story. We are committed to address some of the industry limitations faced by sellers, from payments to onboarding to cataloging, through our new policies and capabilities.”
Policy changes and tech capability details uniformly for existing and new sellers on Flipkart Marketplace:
The industry-first marketplace policy changes and new capabilities reinforce Flipkart’s efforts to enable and empower more seller entrepreneurs on its platform this year. The company continues to invest in technology, innovation, supply chain and business processes to help build a sustainable and inclusive platform.