New Delhi: Floriana Group has added another feather to its cap by being the title sponsor of the IIFA Awards 2011. Recently, the group has already created a buzz in the market by sponsoring the Rajasthan Royals team for IPL 4. This year the IIFA Award function, which is managed by Wizcraft International Entertainment, is to be held in Toronto, Canada in the month of June. IIFA is one of the most coveted celebrations of the Indian cinema and would be broadcasted on Star Plus, the exclusive global broadcast partner of the IIFA Awards for the last seven years. Through Star Plus, the 2011 IIFA Awards will reach out to more than 345 million viewers spread over 65 countries across the globe.

The Floriana Group is a multi dollar conglomerate having its footprint in various verticals like Agri business, Perfumery compounds, Marble mining & retailing, Wellness centres, Education, etc. It manages brands like Floriana Marble, Chandan Sparsh, Lambency beauty products and more.

Partnering with IIFA for the first time, Sanjay Jain, Chairman, Floriana Group said: “It is a great privilege for us to present the Floriana IIFA Awards in Toronto this year. IIFA has taken a long journey around the world since the year 2000, and the Atlantic shores are a perfect place for the 12th Floriana IIFA Awards. Floriana Group has a rich tradition of heritage and quality and has always believed in partnering with like-minded brands. We believe brand IIFA offers us a phenomenal opportunity to deliver relevant messages to our consumers and international partners.”

Commenting on the event, Sabbas Joseph, Director – Wizcraft International Entertainment said: “IIFA has traveled to ten countries across the world and has left a mark in the minds and hearts of its people. With the premier of Double Dhamaal at IIFA, we will set yet another milestone in our endeavour to continue to take Indian Cinema to its fans. The Videocon D2H IIFA Weekend and the Floriana IIFA Awards 2011 will continue to provide the impetus for the crossover of Indian cinema to global audiences and delight the Indian diasporas with the grandest celebration of our cinema”.