Dubai, UAE : Focus Softnet, the leading software development company, announced that Cloud and Mobile Apps will be its major focus at GITEX Technology Week 2014. The company will launch cloud-based versions for its flagship enterprise solutions, unveil its next-generation ERP solution and showcase its successful enterprise software solutions such as Focus i, Focus RT, Focus CRM, Focus POS and Focus PMS at the region’s largest ICT event. Focus Softnet will also promote its Managed Services, HR and Recruitment services, Business Process Consulting and implementations services to customers across the region.

“We have been participating in GITEX for the last eighteen years now. The response we have received year-on-year has been bigger and better each year. This high profile ICT exhibition has helped us raise our corporate profile, increase our brand awareness and visibility as well as promote our products to a wider audience. GITEX is an ideal platform to showcase our best-in-class solutions, meet with existing and potential customers and hold demonstrations for visitors to show them the unique features our products and the benefits and cost savings of implementing our solutions,” says Ali Hyder, Group CEO of Focus Softnet.

“At GITEX this year, we plan to focus on our recently launched Cloud-based solutions and mobile apps for our wide-range of enterprise, SMB and vertical-specific solutions including healthcare, property management, POS, Restaurant solutions to name a few. We plan to announce some big product launches, sign new partnerships and hold product demos for our customers. We also want to highlight that our solutions are highly customizable and can be adapted to suit our customers’ business needs,” Mr. Hyder adds.

Focus Softnet will place the spotlight on Focus i, the company’s flagship brand, which is a revolutionary mid-tier ERP solution with fully integrated with Business Intelligence (BI) tools. The company will also showcase Focus RT, their ERP solution to manage finances, supply chain payroll, point of sale and customer offices in addition to promoting Focus AIMS, an academic record management software solution for schools to automate processes and Focus Mobile Point of Sale, a software solution that incorporates the functionality of a traditional POS workstation into a mobile device which in turn helps businesses to serve customers.

The company will also promote its recently launched Focus CRM on cloud, which provides customers a solution that spans through entire business cycle from marketing to pre-sales to operations through post-sales and services. Focus CRM on cloud offers customers ease-of-use, round-the-clock availability, better customer experience and huge cost-savings.  The cloud-version of the solution enhances to 24X7 accessibility, 99.99% uptime and full time and dedicated support service to the end-user.

Focus Softnet will be exhibiting at Stand D7-20 in Hall 7 where visitors can meet with technology experts from the company’s development team to understand the features and benefits of Focus’ highly customizable products.