Mumbai: Salman Khan and ‘Jai Ho’ join hands with Hungama, to launch the ‘Hungama-Jai Ho Friends-of-Friends’ campaign’. The campaign draws from the concept of the movie which touches upon unifying people for a cause. Using the love for music as a trigger this unique promotion aims to bring people who share this common passion together. All that music lovers need to do, is to give a missed call on 0922 313 8888 or SMS Hungama to 54646 to get personalized links to the ‘Hungama-Jai Ho Friends-of-friends’ campaign’. They need to take the chain forward by sharing it with three more of their friends to build the ‘Friends-of-friends’ chain. The movie-buff who builds the largest ‘Friends-of-friends’ chain wins a chance to meet Salman Khan himself!

Beyond providing the consumers with the ‘Hungama-Jai Ho Friends-of-friends’ campaign’, Hungama ‘Music Application’ is a repository of over 2 million songs across genres and is the only Indian music app with video streaming and sharing facility. The application also has a patent pending integrated programme wherein a user can earn and redeem points every time they watch videos, play/share music, invite friends or even create playlists. Successfully launched last year, the next-gen app breaks the competitive digital music market by not only bringing unique ‘never-before’ features, but also elevating music listening experience by allowing to watch videos and socialise while streaming.

Listening and watching music has been an integral part of Indian entertainment, over the years there has been an increase in video consumption. Hungama with its innovative music app has been able to address this need of consumers and has seen videos consumption grow to 56%. Hungama’s association with Jai Ho is yet another engaging way to enhance consumers experience.

The association with Salman Khan for the promotion of its app, also brings a lot of promise and credibility for watching videos on Hungama Music App. The campaign includes promotion on various news channels, movie channels and music channels along with theatre and radio ads. The campaign will also be promoted on digital platforms such as YouTube, Facebook and Twitter.

Speaking on this association, Salman Khan said, “Jai Ho is about uniting Indians against social injustice. Hungama, through the ‘friends-of-friends’ initiative brings alive the concept to pre-seed the movie’s launch. It allows friends and communities across the globe to connect with each other through their love for music and I’m looking forward to the response on this initiative.”

Excited about the partnership, Mr. Siddhartha Roy, Chief Operating Officer, Consumer Business & Allied Services said, “Hungama has always been at the fore-front of innovation, adopting newer avenues to connect and reach out to its audiences, making it the most preferred and fastest growing app. Through this engaging campaign that connects, socializes and allows consumers to earn loyalty points, Hungama has redesigned the concept of ‘engagement’, by associating with the biggest Bollywood release of the year.”

For all those diehard fans of Salman Khan, this is a once-in-a-lifetime opportunity to meet the superstar himself! There’s no holding back, just download the app and build the biggest ‘Jai Ho’ gang! Start downloading, Salman is waiting!!

Source : Sachin Murdeshwar