New Delhi: After creating the largest collection of Henleys in India, FREECULTR now reinvents classic t-shirt styles in a modern, eco-chic avatar – Introducing Simply Conscious.

This chemical-and-pesticide-free organic cotton range from FREECULTR – it’s very first – makes you look good, and feel great. In an age where technology, innovation and modern free-thinking reign, FREECULTR decided to channel all three towards a more sustainable future. It’s time to become aware of your surroundings and make a promise to be simply conscious.

Speaking on this exciting launch, Rajesh Narkar, Co-Founder and Chief Product Officer of FREECULTR says, “When we set out to start FREECULTR, we agreed it would embody the best attributes of all aspects of fashion – trend, quality and most importantly simplicity in design. In our quest to deliver the best, we have paid close attention to the minutest product detail. Style, quality and innovation continue to form the core of our brand DNA. With our latest Organic Range, Simply Conscious, one can choose from a multitude of colors, styles and fits, while contributing to a more sustainable future, and without compromising on quality. Its tomorrow’s needs, being met today.”

The Simply Conscious range will be retailed online at www.freecultr.com and also at FREECULTR @DLF Place, Ground Floor, Saket, New Delhi.

Launched in 2011, FREECULTR made its mark as a trend leader in the casual wear category, being the first to introduce innovative products like Colored Bottom Wear for Men & Women, Loafers, Moccasins and the largest range of Henleys in India. True to its brand philosophy, the lifestyle brand continues to stand for commitment to fabric quality, freedom of choice, product hand feel, constant innovation, vibrant color stories, and most importantly, the little details.