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  • Saturday, April, 2024| Today's Market | Current Time: 04:33:45
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     New Delhi – A limited edition extravaganza for all the premium Tipple fans: get ready to indulge in exclusive alcoholic beverages from Mehra Wines, introducing diversity and exceptional flavors to the consumer. These bottles are nothing less than pieces of art – With a deep appreciation for high-quality spirits, the brand brings to you handcrafted drinks that blend well with almost every other palate and are ideal for pouring and sipping. Enjoy the luxurious liquor collection neat or as a mix or in a cocktail, in the company of warm smiles and endless laughter. Smell the sweet air as you savour the flavours, and experience the unmistakable spirit of Mehra Wines.

    From innovative labeling to sinuous shapes, MWPL only associates with brands of top-notch quality, the highest level of recognition, and innovation. The ultimate solution boasts a batch of beautiful spirits to buy, drink, and collect—from Cambridge Dry Gin to Thunder Toffee Liqueur —made in collaboration with artists, craftspeople, and design collectives. 

    Tushar Mehra & Pranav Mehra, the founders of MWPL and the fourth generation of the Mehra family, well-traveled and having lived abroad, were exposed to a diverse range of beverages not typically available in their home country. This ignited the inspiration to introduce multifaceted products to a new market; the duo decided to continue the legacy by initiating Mehra Wines, a sister company of Anant Wines & Spirits (initial venture). Being in business for years, today they’ve assisted Mehra Wines in operating out of luxurious bars, restaurants, liquor stores, and online platforms, the brand has consistently put out one interesting bottle after another.

    Reminiscent of the iconic Meadows surrounding Cambridge, the Cambridge Distillery is founded on the principle that no two botanicals are identical. All the botanicals are distilled individually and then hand-blended into the bottle to form an exceptional liquid – the Cambridge Dry Gin.

    This process is solely employed by the distillery, setting it apart from others in the industry and ensuring its distinctiveness and quality. The company employs a unique novo-dimensional distillation matrix. Within this matrix, temperature, timing, and pressure are among the nine variables utilized to customize the treatment of each botanical. This approach enables the distillation of the freshest and most delicate botanicals with a certain level of precision, surpassing traditional distillation methods.

    Some of the exclusive products by MWPL include:

    Made with the time-honoured méthode traditionelle, Cambridge Dry Gin is the perfect expression of the English country gardens. This aromatic delight is a combination of fresh basil, rosemary, rose petals, angelica seed, blackcurrant leaf, and the effervescent citrus finish of lemon verbena.

    The star product, Truffle Gin, is the world’s first digestive gin: It is an intricate and luxurious treat, crafted with white truffles sourced from Alba in Piedmont. With its long finish and uniquely rewarding taste, Truffle Gin is a fitting accompaniment to the finest dining experiences.

    Experience Watenshi, the world’s most luxurious gin, capturing the angel’s share during distillation. “Watenshi” translates to “angel” in Japanese, embodying the celestial purity and rareness of this extraordinary spirit. The distillation process, employing cutting-edge technology and traditional techniques, ensures that every drop of Watenshi is an elixir of sophistication and opulence in a 700ml bottle. Crafted in small batches through a refined technique utilizing atmospheric pressure, it unveils intense flavor compounds that would have otherwise been lost. Inside this masterfully crafted vessel lies more than just gin!

    With its smooth toffee taste, Thunder Toffee Vodka has become a firm choice in this category. This delicious toffee-flavored vodka is crafted by blending five times distilled vodka with the finest toffee flavor, resulting in an award-winning spirit. The idea is to reveal the nostalgia of our carefree childhood—the good old days of sweetness that come with the alpenliebe and eclair toffee like notes of thunder. Enjoy it over ice, in a cocktail, or straight up. Among other toffee-flavored vodkas on the market, nothing beats Thunder.

    Stay tuned as the brand prepares to launch a people’s choice: the world’s most delicious tequila! Crafted by third-generation master tequila makers using only the finest blue agave from Jalisco’s Highlands, experience the taste of pure excellence. Don’t miss out on the ultimate taste experience awaiting you!

    The best part about choosing a specialty cocktail for the night is you don’t have to pick just one. Combine your tastes with a cocktail made for each of you; try the Cambridge Collins – with a hint of elderflower or the Truffle Negroni – a taste of sweet vermouth, with a courtesy of a fresh squeezed lime. The signature cocktails will let you bask in regal glory all year round.

    The commitment to excellence is reflected in every bottle the brand offers; Ready-to-serve and crafted with perfection, these beverages can be enjoyed within the comforts of one’s own home. Discover Mehra Wines’ exquisite gin collection, conveniently available in Delhi, Gurgaon, Noida, Chandigarh, Punjab, Himachal Pradesh, and Mumbai. Elevate your gin experience with the brand’s exquisite liquor collection, now available at outlets in Delhi, including SAZ – Vasant Kunj, Red – Basant Lok, Habbit – Basant Lok, People of Tomorrow – Khan Market, and KLAP – Khan Market.

    The brand is driven by a vision of celebration and enjoyment; it aims to introduce products that enhance social gatherings and special occasions – bringing people together and adding joy to their lives. 

    Try the new wave of offbeat spirits that double up as keepsakes for the design-inclined. Every aspect of the brand’s creative process, especially the several backstories and visual creatives that went into the development of these unique spirits, are the important building blocks of the brand. Celebrate Western culture with Mehra Wines!

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