Fujifilm India has launched a community on Facebook called “League of Xtraordinary Photographers”. It is aimed at bringing together all the X Series users in India who are also Photography enthusiasts.

The X series users are required to share their work profile and 8 to 10 pictures clicked from their gear. These profiles then undergo a check by the brand and are then allowed to go on their Facebook page.

The role of this community will involve showcasing of the pictures clicked by these photographers, thus engaging the other fans to discuss various tips to capture details in the picture. It would also promote the capabilities of the brand’s premium series which boasts of Mirror-less Interchangeable Lens Cameras (X-Pro1, X-E1 and newly Launched X-M1), Premium Compact Cameras (X100s, X20 and XF1), High Zoom (X-S1) and lenses (XF 14mm, XF 18mm, XF 35mm, XF 60mm, XF18-55mm, XF 55-200mm and newly launched XF 27mm).

Mr. Rohit Pandit, EVP, Sales & Marketing, Fujifilm India says ‘These days the brands are able to interact directly with the consumers through Social Media and we have opted to take this route to promote our X Series Photographers and also engage other enthusiasts in the community. This will lead to direct interaction through our page and will create an interest in Photography and at the same time people pan India will be able to showcase the best of their works through us”

Currently Fujifilm India has a strong Social Media presence with continuously evolving Facebook page currently having 1.9 Lac fans, Twitter followers of more than 1700 and YouTube views of more than 97,000.

Source : Shaida Sharma