GAME launches entrepreneur song with ecosystem partners celebrating entrepreneurs and entrepreneurship

Bangalore – The Indian economy of today needs entrepreneurs – now more than ever. The job creators are nothing short of local heroes. They nurture their businesses, chase after their dreams, and eventually support the family of tens of thousands of employees. Mass entrepreneurship is the way forward, it is the main driver of job creation.

Global Alliance For Mass Entrepreneurship, on 14 January, is launching a one-of-a-kind initiative to commemorate entrepreneurship as a movement, and not just an optional/risky career. We are releasing a song called ‘Future Hai Entrepreneurship’, to spur a mass entrepreneurship movement in collaboration with our ecosystem partners. The song celebrates entrepreneurs across the country and we hope many more will be inspired to take up the entrepreneur mantle.

“The campaign has been conceptualized to intersperse music as a compelling storytelling narrative, which historically has been a powerful way to connect with the masses. We hope that this song inspires a mass movement that shows entrepreneurs as role models and job creators, and taking centre stage in the country’s upward economic narrative”, said Sandhya Thukaram, COO, GAME.

The #FutureHaiEntrepreneur song has also been used in a video narrative featuring amazing entrepreneurs who have participated in GAME’s accelerator program Growtherator in Bangalore and Ludhiana. Theirs like many others are stories that must be shared as rightful role models to inspire a generation of entrepreneurs.

For Padmini Govind, Tharangini Studio, “It takes a lot to be an entrepreneur, and take on day-to-day challenges to keep the business running. An entrepreneur is accountable to not just themselves, but the employees and their clients. This video is an acknowledgement of the effort we as entrepreneurs put into our business. Thanks to GAME for featuring me”.

Deepjyot Singh Sethi, Director at Velbond Industries LLP, who has been featured in the video, found the entire process to be an eye-opening one. “It’s been a year since I joined GAME’s Ludhiana Growtherator program that has helped scale up my business. It’s changed how I think, work, and get things done. The shooting of the video was exciting for me, and my employees, who were enamoured by ‘lights camera action'”, he beamed.

Geetha Krishnan, Fragrant Kitchen, Dr Vinita Sharma, Dermaglo, Padmini Govind, Tharangini, Sandhya Yadav, Tulip Fiori, Neeraj Kumar Dhir, A-Star Clothing, Bharathi Kamath, Carewell, Radhika, Champaca Bookstore, Harvinder Singh – Roop Solar, Anushka Jaisinghani, Snack Me, Jasjot Virk, Wepay Finance, Deepjyot Singh, Velbond, Aarti Rastogi, Artinci.

The credits for the music are as follows:

• Music Produced, Composed and Arranged by: Anirban Ghosh (Baan G)
• Lyrics and Voice: Vedi Sinha
• Beats and Percussions: Nikhil Vasudevan
• Guitars: Sumant Balakrishnan
• Backing Voices: Baan G, Nikhil Vasudevan, Sumant Balakrishnan
• Recorded at: Kintsugi Studios
• Mixed and Mastered by: Varun Gupta
• Translations: Mahesh (Kannada), Rohith (Telegu), Ram (Tamil)
• We would like to thank: Kriti Pant, Shreya Singh, Nirmala Ravindran, Meghna Prakash & Padmanabhan

The video interspersed the Indie genre track with stories of real entrepreneurs. It has been conceptualized by:

• Production house – Wangdi
• Director – Kamya
• DOP – Gyaltsen
• Edit – Kamya & Gyaltsen