In a move to attract more young investors to the Indian capital markets, Geojit BNP Paribas today (8 May 2013) launched ‘Flip Social’, India’s first stock trading application suite for Facebook. The launch saw Shri Ashish Kumar Chauhan, MD and CEO of Bombay Stock Exchange (BSE),punching the first trade order in the presence Shri A P Kurian, Chairman, Geojit BNP Paribas, Shri A Balakrishnan, MD of Geojit Technologies Ltd., and other prominent guests during an event held at the International Convention Hall, BSE, Mumbai.

The application suite which resides in Facebook includes investment tutorials, a stock market game that will give players a virtual real time experience of trading in the Indian stock markets and a trading application.

Geojit BNP Paribas’ new application suite offers a mix of education and fun as it allows visitors to play stock games, access investment tutorials and other multimedia contents. It also allows users to carry out transactions in BSE using their access credentials. The application was developed by Geojit Technologies Ltd. which is a subsidiary of Geojit  BNP Paribas.

Speaking about Flip Social, Shri A P Kurian said, “In keeping with our tradition of pioneering new technological solutions for the capital markets, we are now launching this new initiative to benefit the new generation investors. Additionally, the new application, via its gaming option, will allow the uninitiated to learn and actually experience the thrill and mechanics of trading through a stock exchange.”

In recognition of the educational potential of Geojit BNP Paribas’ Facebook trading game, ‘Arthashastra’, on the last trading day of each week, BSE will sponsor prizes for those who have made the highest notional profit during the week.

Shri A Balakrishnan said, “With Flip Social, Facebook users will now be able to trade on BSE and at the same time be in touch with their friends without leaving their Facebook page. While our stock market game is interesting and educational, I believe that by playing our stock market game, users will be able to trade with confidence in real life too.”

Shri Ashishkumar Chauhan said, “I would like to congratulate Geojit BNP Paribas for launching such an important facebook application, which I believe is taking place for the first time in the world. BSE is proud to associate with such path breaking initiative from Geojit which will help connect Indian youth with Indian capital markets in a meaningful and sustainable way. This initiative will motivate other members of the Exchange to also come out with such products for financial inclusion. These activities have a potential to inform the youth of the country about the stock market and also promote investment culture in them.”