Rahul “The Wall” Dravid, Brand ambassador of Gillette, launched Gillette’s first ever India razor to salute the undying passion of the Indian fans towards their team along with cricket legend Dilip Vengsarkar and rising star Cheteshwar Pujara. The new razor has the word INDIA engraved on the handle as a mark of salute to the inner steel which is shared by Gillette and Indian cricket fans. Gillette recognizes that Cricket is a test for fans and players alike and requires an unwavering commitment and dedication to the colours of their country.  To honor the ‘Inner Steel’ displayed by men on and off the field for their team’s colours, Gillette has launched this new line of special edition INDIA engraved Razors that proudly displays the country’s name and color’s. The Gillette Fusion and Gillette Mach 3 Razors will serve as a daily affirmation of a nation that stands proudly behind its players – wearing their colours on the outside, their Inner Steel within.

 

Gillette defines inner steel as Passion for winning & Doing the right thing with integrity. It’s this unfailing courage to go further to perform the best which is at the heart of the brands history and has inspired game-changing innovation, product superiority and enduring success. Which is why, Gillette has appointed LIONEL MESSI, as their NEW GLOBAL AMBASSADOR and partnered with world leading national teams including Spain, Argentina, Brazil, Italy and Mexico.

 

Rahul Dravid, who is known to sport the clean-shaven look said, “I am truly proud to be launching the new special edition Gillette India razors. This ‘Inner Steel’ is inherent within all men and nothing motivates me more than seeing this dedication and commitment from Indian fans when they show their support for our team.  Gillette is a brand that shares my resolve and determination to be the best and I know that together we can make men everywhere realize that the strongest performances come when you strengthen the Inner Steel inside. After having used Special Edition Gillette India Fusion razor, I can testify that it is the best performing manual shaving system with blades spaced 30 percent* closer together than MACH3 blades that provides a significantly superior shaving experience. I urge all the fans to buy the collector’s edition INDIA engraved razors and show their support to the Indian team. It has been designed by Gillette to bring the best out of the fans.’’

 

Dilip Vengsarkar, who is always seen motivating and cheering for the game said, “I am glad Gillette has introduced the new Gillette Fusion special edition razor that serves as a memorabilia of the undying passion a die-hard Indian fan has towards the game and his team. The specially designed INDIA engraved razor with blue and orange finish will keep reminding the fans to contribute to the game by supporting and cheering the team. I also believe that it is important for the cricketers to show their ‘inner steel’ and keep the game clean as they are the role models for men across the nation.”

 

Cheteshwar Pujara, a firm believer in the clean look and game added, “I agree with Rahul Dravid and Dilip Vengsarkar, as a cricketer it is important to keep in mind that the fans look up to you as an idol, a role model. Thus, it’s important for the cricketers to play with inner steel as a duty to their fans. The Gillette India Special edition razor in return enables fans to show that they, like Gillette, are made of steel and driven by their colours. At a time when the cricketers are pushing themselves to their limit, Gillette’s special edition India razor will ignite fans’ inner strength and celebrate the role that they play in helping their teams strive for success. I urge all Indian fans to buy the razor and show their support to the team.”

The Gillette Fusion special edition razor includes a range of features designed to enhance comfort and precision while shaving. These include:

·         Stylish design: With the orange and blue finish, the colours resemble the team colours. Also, the India engraved handle showcases a fan’s dedication for the team.

·         5 Blade Shaving Surface: Gillette Fusion features a breakthrough 5 blade Shaving Surface™ technology on the front of the shaving cartridge. The blades are spaced 30 percent* closer together than MACH3 blades. This creates a “Shaving Surface” that distributes the shaving force across the blades for significantly less irritation and more comfort.

•         The Precision Trimmer™ blade:  This is a single blade built into the back of the cartridge, allow men to easily trim sideburns, shave under the nose and shape facial hair.

•         The new Flexible Comfort Guard: This feature follows the contours of the face to help the shaving surface comfortably shave closer.

•         An Enhanced Indicator Lubrastrip: infused with Vitamin E and Aloe:  fades from green to white, signaling when optimal shave conditions have been reduced.      

•         A new, modern razor handle: Provides enhanced ergonomics and gripping surfaces, enabling men to shave comfortably and safely with either the front or the back of the single shaving cartridge.

 

Source : Sachin Murdeshwar