by  / nr indran  / INT
Mumbai: Gillette, the world’s leading male grooming brand name known by men the world over thanks to the brand’s presence in the lives of generations of men for over 100 years, has today unveiled the Gillette Skincare line-up in India. Inspired by the 600 million men around the world who trust their faces to Gillette every day coupled with P&G’s strength in skincare R&D, the new Gillette Skincare line-up offers an effective solution to male skin concerns and needs with a simple two-step regimen focusing on the core steps of cleansing and moisturizing.

Men in Asia are devoting more time and effort to groom themselves on a daily basis in the past few years as they realize that being well groomed is a social currency that boosts their confidence and fuels their desire for success. Despite the mushrooming of male skincare brands in the past few years, men here are still looking for a product that truly understands the uniqueness of their skin and is designed specifically to meet their needs and lifestyle. “The wait is over!” lauded Mr. Sharat Verma, Marketing Manager – Gillette India. Mr. Sharat is commenting on the fact that Gillette Skincare is the outcome of the brand’s in-depth technical understanding of male facial skin. Male skin is structurally and visibly different from women’s skin. Structurally, men produce more sebum, leading to the oiliness of their skin which most men find unpleasant and uncomfortable. Based on these specific male skin needs, Gillette has developed a two-step no-fuss skincare regimen focusing on the core steps of cleansing and moisturizing. “This “designed-for-men” Gillette Skincare regimen is a no-fuss and efficient solution in caring for the health and appearance of men’s skin.” The first step in this “designed-for-men” Gillette Skincare regimen is cleansing. Under this step, GilletteSkincare offers the Gillette Skincare Foaming Wash and Gillette Skincare Scrub. The Gillette Skincare Foaming Wash is formulated with a non-drying, soap-free formula which helps clean away dirt and excess oils without being harsh. The Gillette Skincare Scrub is formulated with exfoliating micro-beads which helps buff away dirt, oil, and dead skin cells. The Gillette moisturization range offers men the options of choosing either the Gillette Skincare Facial Moisturizer with Aloe Vera or the Gillette Skincare Lotion 100ml. Any of these products are able to provide men with a light, non-greasy moisturizer which helps enhance the skin’s natural barrier and rehydrate the skin. Also, both the Gillette Skincare Facial Moisturizer with Aloe Vera and Skincare Lotion incorporate a unique Triple Action Vitra-L Complex – an innovative blend made up of glycerol, CTIO, and Pro-Vitamin B5 – in its formulation.

The new Gillette Skincare line-up is now available in India at the following suggested introductory prices respectively. Ø Gillette Skincare Foaming Wash 150ml – Rs 199/-* Ø Gillette Skincare Scrub 100ml – Rs 199/-* Ø Gillette Skincare Facial Moisturizer with Aloe Vera 75ml – Rs 299/-* Ø Gillette Skincare Facial Moisturizer with Aloe Vera 15ml – Rs 69/-* Ø Gillette Skincare Lotion 100ml – Rs 399/-* *(All prices are MRP inclusive of taxes)

You can contact the Author at  [email protected]