New Delhi: Goibibo .com, one of India’s top three online travel aggregators has been recognized as the second most renowned digital service brand by Brand Equity, an Economic Times vertical, as per their brand survey 2015. The leading online travel player that registered as one of the Most Exciting Brands 2015 has won tremendous acceptance and appeal among customers for its quality of services with its mobile app being the No.1 mobile app in its category.

Most Exciting Brands 2015 scrutinized the leading 100 brands across several genres among a particular age group. The publication was keen on gathering feedback from consumers who belonged to the SEC A household, in seven cities including Bengaluru, Delhi, Kolkata, Mumbai, Ahmedabad, Pune and Chennai. The collectibles for the survey were gathered from the youth in between the age group of 15-26 years, via interviews conducted at graduate/ post-graduate colleges, business parks/ offices in each of the cities. Goibibo.com sealed its position in this survey that included brands covering verticals from Accessories to Personal Care.

In a very short span of time, the brand has created a significant mind and market share, driven by its core tenant of providing the “fastest” consumer experience. Goibibo.com enables travellers to search, compare and buy from across categories such as Flights, hotels, Bus, Holidays and Flights + hotels via Goibibo’s leading mobile apps on Android, ioS, windows as well as desktop. Innovation and speed that have driven Goibibo’s brand DNA have helped it scale new vistas in the travel category and this recognition further confirms brand’s popularity among end users in terms of brand salience and loyalty.