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  • Haier Announces Consumer offers for the Festival Season Bonanza

    Published on October 7, 2010

    New Delhi: Haier, one of the largest Home Appliances & Consumer Electronics brands, worldwide, heralded the festive season with the launch of special consumer offers for the festival period by unveiling its “Haier Inspirations & Celebrations” festive offer today. As per Euromonitor lnternational Survey 2009 Haier is a global no 1 brand in refrigeration and laundry appliances (Company shares by global brand owner, retail Vol.).

    The offer starts from 7th October for consumers and ends on 5th November, 2010. “Haier Inspirations & Celebrations” festive promotional offer provides its consumers across India an opportunity to win exciting gifts on the purchase of any Haier Refrigerator, Washing Machine, Air Conditioners, LCD/LED TV’s during the promotion period. The attractive range of give aways includes Provogue’s Sunglasses, Reebok T-Shirts and 1+2 years Extended Warranty.

    With every purchase of Haier’s Direct Cool or Frost Free Refrigerators, Fully Automatic Top Load or Semi-Automatic Washing Machines and Window AC’s the consumers would get Reebok T-Shirt worth Rs. 999/- for Free. Provogue Sunglasses worth Rs. 2499/- would be given free on any purchase of Haier’s Side By Side, Amicura, Empress Series, BMR Refrigerators , Fully Automatic Front and Top Load Washing Machines and any Split AC. On LCD/LED TV’s Haier is offering 1+2 years extended warranty this festive season.

    This season Haier will be multiplying its product offering along with latest& cutting-edge technologies and integrating it with focused marketing initiatives designed to highlight and celebrate the “Inspired Living” corporate philosophy of Haier. Along with these consumer offers the company plans to launch new range of LCD/LED TV’s, refrigerators, Washing Machines etc for the festive season. Haier’s small appliance will also be available in the market from October onwards.

    Elaborating on the offer Mr. Eric Braganza, President, Haier Appliances India reiterated, “Haier’s focus this festival season will be on rewarding its loyal customers and attracting new ones to the Haier family. Haier believes in consumer centric initiatives which build the proposition of the Haier brand and bring joy & comfort to the homemaker’s life. We are looking forward to an excellent festive season with overwhelming support from consumers and traders. We are confident of reinforcing our market position and are expecting a growth of 150% as compare to last year during this festival period.”

    Currently, Haier products are available across 4500 retail outlets across the country. To bring the people in proximity with the Haier’s premium products, the company has opened over 65 Haier Experience Centers & Haier Experience Zones across the country. The company is planning to open 75 HEC/HEZ by the end of this year.