Chennai : Harte Hanks ,a leader in developing customer relationships, experiences and defining interaction led marketing, and MapR Technologies, Inc.,provider of the top-ranked distribution for Apache  Hadoop , today announced Harte Hanks is using the MapR Distribution including Hadoop to evolve Harte Hanks’ big data solutions. By adopting the MapR data platform, Harte Hanksenhancesthe performance, scalability and flexibility of its solutions, enabling its clients to more easily and quickly migrate, analyze and store massive quantities of data.

Used by customers across industries, including large retail, ad media, technology and financial services clients, the MapR data platform provides Harte Hanks with sophisticated data analysis and refinery capabilities. Additionally, Apache Drillis used to quickly analyze structured and semi-structured data to shorten the time to value from data. Harte Hanks is also integrating MapR andSplice Machine to seamlessly migrate customers’ traditional databases as they grow. With help from The EDI Project, this integratedsolution makes scaling databases more straightforward and cost-effective, and it enables Harte Hanks’ clients to add and merge multiple new and existing databases.

“Harte Hanks is committed to staying on the forefront of the evolving data marketplace and partnering with MapR helps our clients adapt to the Big Data landscape,” said Sean Iannuzzi, head of technology and development, Harte Hanks. “This new solution that we collaborated on with MapR enables our clients to integrate all kinds of digital data, survey data, reference points and more, all while maintaining the performance and ease-of-use they’ve come to expect with us.”

Together with MapR, Harte Hanks can laser-focus on better addressing the needs of its customers through deeper analysis and flexibility of stored data andincreased database capacity and performance. These enhanced insights will lead to smarter customer interactions through more personalized and relevant content delivery.

“Enabling Harte Hanks to immediately analyze vast amounts ofcritical data for their customers is a true testament of the value which the MapR data platform provides,” said Steve Wooledge, vice president, product marketing, MapR Technologies. “We look forward to working with Harte Hanks and helping them build and expandtheir innovative business.”